Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing the fall of Facebook/Instagram? What does craft beer marketing look like when social media doesn’t take up so much of the digital marketing mix?

We’ve put together a panel of forward-thinking marketing folks and innovative brewery leaders to try and answer questions about what the future holds for craft beer marketing.


Panelists:

Greg Lane (BeerTrippr)

Jackie Martuscello (WestFax Brewing)

Jackson Boyer (Buddy)

Kelly Hieronymus (West Sixth Brewing)

Michael Varda (Craft Beer Advisory Services)


Moderator: Chris Overlay (Get Hoptimized)


Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects in 2023

Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Episoder(469)

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Recyclability of Beer Packaging: Truth vs. Claims

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Daily Habits for Brewery Success: Strategic Actions to Drive Growth and Profitability

Daily Habits for Brewery Success: Strategic Actions to Drive Growth and Profitability

The craft beer industry is constantly changing and competition is fierce everywhere you turn. Breweries are opening and closing everyday, so how does one stand out from the crowd? Today, we discuss a ...

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Passivation is Essential for Stainless Steel

Passivation is Essential for Stainless Steel

Stainless steel is an alloy of iron that is resistant to rusting and corrosion. It is also known as rustles steel or corrosion-resistant steel. It contains at minimum of 10.5 % chromium and usually ni...

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What Taproom Guests Want in 2025

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As we move into 2025, the taproom experience is being shaped by an ever-evolving landscape of guest preferences, expectations, and behaviors. Craft beer alone won’t keep guests coming back—today's suc...

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Consumer Perspectives and Sales Opportunities in Hemp-Derived THC

Consumer Perspectives and Sales Opportunities in Hemp-Derived THC

They’re new, novel for many, and sales are booming. Hemp-derived THC drinks are changing store shelves and consumer purchase behaviors. This segment represents some of the highest potential for compou...

19 Mar 202548min

Brewery Leases: Key Provisions and Practical Tips

Brewery Leases: Key Provisions and Practical Tips

One of the most important legal contracts in the early life of a brewery is the lease. In this presentation, attendees will gain an overview of the negotiation process for a brewery lease, starting wi...

12 Mar 202555min

South Baltimore Brewery District: Celebrating Collaboration in Craft Beer

South Baltimore Brewery District: Celebrating Collaboration in Craft Beer

Kate, Judy & Mike with their business partners spearheaded The South Baltimore Brewery District, a grassroots and self-funded initiative between Pickett Brewing, Wico Street Beer Co., Checkerspot Brew...

5 Mar 202547min

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Dust Control 101 for Brewers

Join us as we dive into the essentials of dust collection in breweries and distilleries, including when it’s needed, how to implement it, and the latest advancements in the field. We’ll cover common q...

26 Feb 202534min

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