What Taproom Guests Want in 2025

What Taproom Guests Want in 2025

As we move into 2025, the taproom experience is being shaped by an ever-evolving landscape of guest preferences, expectations, and behaviors. Craft beer alone won’t keep guests coming back—today's successful taprooms are those that create a seamless fusion of exceptional beverages, a welcoming atmosphere, and an engaging staff. To stay ahead of the curve, it's critical to understand how the taproom audience is changing and what they truly desire from their visits. This session will provide insights into emerging trends, actionable strategies, and new approaches to creating memorable and profitable experiences that keep guests coming through the door.


Attendees will:

  • Discover data-backed insights into the shifting expectations of taproom guests and what will keep them loyal in 2025.
  • Learn innovative strategies for adapting to new consumer demands, from beer styles to non-beer offerings, and everything in between.
  • Walk away with actionable tactics to enhance customer experiences, increase profitability, and stand out in a competitive market.


We are excited to be joined by:

  • Elise Strupp (Eagle Park Brewing & Distilling)
  • Justin Wiener (MadTree Brewing)
  • Michele Hanson (Tradition Brewing Company)
  • Tom Paynter (No Label Brewing Company)


Stay up to date with CBP: http://update.craftbeerprofessionals.org

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Episoder(494)

From Bourbons to Box Office: How One Distillery is Continuing to Innovate

From Bourbons to Box Office: How One Distillery is Continuing to Innovate

Brandon McCraney at Olde Raleigh Distillery doesn't run a typical family distillery. He's partnered with Lionsgate on a John Wick-themed bourbon release, collaborated on a Scream 7 bottle, and keeps s...

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 No More Slow Nights! How to bring 26 guests back to your taproom in 34 seconds…

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Last month, breweries added 26.3 taproom visits for every push message they sent. 332 breweries have launched their own app in the past two years. And we're spilling the beans on the best kept secret ...

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Using Data to Brew More Beer

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Think about your brewery’s story — not the polished version on your website, but the real one. The batch that went sideways at 2 AM. The regular who talked you off a ledge during COVID. The moment you...

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Your Ideal Brewery Distribution Partner: How to Identify a Great Fit

Your Ideal Brewery Distribution Partner: How to Identify a Great Fit

Considering distribution? In the market for a distributor in a new territory? Or maybe simply trying to figure out what’s missing in your current distribution equation?Join us to discuss both the most...

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Profitable Taproom Tactics

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Despite their best efforts, most Owners, GMs, and Taproom Managers leave money on the table because their taprooms operate below their true potential. In this session, we break down 12 proven tactics ...

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