What Taproom Guests Want in 2025

What Taproom Guests Want in 2025

As we move into 2025, the taproom experience is being shaped by an ever-evolving landscape of guest preferences, expectations, and behaviors. Craft beer alone won’t keep guests coming back—today's successful taprooms are those that create a seamless fusion of exceptional beverages, a welcoming atmosphere, and an engaging staff. To stay ahead of the curve, it's critical to understand how the taproom audience is changing and what they truly desire from their visits. This session will provide insights into emerging trends, actionable strategies, and new approaches to creating memorable and profitable experiences that keep guests coming through the door.


Attendees will:

  • Discover data-backed insights into the shifting expectations of taproom guests and what will keep them loyal in 2025.
  • Learn innovative strategies for adapting to new consumer demands, from beer styles to non-beer offerings, and everything in between.
  • Walk away with actionable tactics to enhance customer experiences, increase profitability, and stand out in a competitive market.


We are excited to be joined by:

  • Elise Strupp (Eagle Park Brewing & Distilling)
  • Justin Wiener (MadTree Brewing)
  • Michele Hanson (Tradition Brewing Company)
  • Tom Paynter (No Label Brewing Company)


Stay up to date with CBP: http://update.craftbeerprofessionals.org

Episoder(472)

Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew

Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew

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7 Jan 1h 1min

Taproom Payment Processing 101

Taproom Payment Processing 101

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Selling Coin Toss Brewing: The Honest Version

Selling Coin Toss Brewing: The Honest Version

Tim Hohl founded Coin Toss Brewing in Oregon City, Oregon in March 2015 and ran it for almost nine years before selling in February 2024. The decision to sell started informally in May 2022 — a mix of...

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Beer Projects - Taking a Beer from Idea to Reality

Beer Projects - Taking a Beer from Idea to Reality

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant ten...

29 Des 202549min

Bench Brewing’s Sustainability Journey

Bench Brewing’s Sustainability Journey

Join Matt Giffen, Founder and CEO of Bench Brewing, as he shares how sustainability has been part of their story since day one. Since opening in 2018, Bench has focused on “craft beverages with a cons...

27 Des 202557min

AI on Tap: Smarter Marketing and Legal Tools for Breweries

AI on Tap: Smarter Marketing and Legal Tools for Breweries

Breweries are being bombarded with promises about what AI can do—automate your marketing, write your contracts, even predict your next big seller. But in a highly regulated and deeply human business l...

22 Des 202558min

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Compliance with ICE and Immigration in 2025

This presentation will provide an overview of how to prepare for visits from Immigration and ICE officers, in light of increased ICE investigations, workplace raids, and community visits associated wi...

20 Des 202550min

Brewing a Better Workplace Culture: Addressing Sexual Harassment Challenges in the Industry

Brewing a Better Workplace Culture: Addressing Sexual Harassment Challenges in the Industry

The craft beer community thrives on passion and collaboration, yet many breweries lack the resources to address workplace harassment effectively. This interactive series, hosted by WeVow with support ...

17 Des 202557min

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