What Taproom Guests Want in 2025

What Taproom Guests Want in 2025

As we move into 2025, the taproom experience is being shaped by an ever-evolving landscape of guest preferences, expectations, and behaviors. Craft beer alone won’t keep guests coming back—today's successful taprooms are those that create a seamless fusion of exceptional beverages, a welcoming atmosphere, and an engaging staff. To stay ahead of the curve, it's critical to understand how the taproom audience is changing and what they truly desire from their visits. This session will provide insights into emerging trends, actionable strategies, and new approaches to creating memorable and profitable experiences that keep guests coming through the door.


Attendees will:

  • Discover data-backed insights into the shifting expectations of taproom guests and what will keep them loyal in 2025.
  • Learn innovative strategies for adapting to new consumer demands, from beer styles to non-beer offerings, and everything in between.
  • Walk away with actionable tactics to enhance customer experiences, increase profitability, and stand out in a competitive market.


We are excited to be joined by:

  • Elise Strupp (Eagle Park Brewing & Distilling)
  • Justin Wiener (MadTree Brewing)
  • Michele Hanson (Tradition Brewing Company)
  • Tom Paynter (No Label Brewing Company)


Stay up to date with CBP: http://update.craftbeerprofessionals.org

Episoder(473)

The State of Distribution

The State of Distribution

The focus of this conversation is on discussing the current state of distribution. This conversation features: Aaron Gore - Fresh Pitch Consulting Edwin Carino - AmeriCraftBier John Kelley - Craftp...

27 Nov 20201h 17min

Women in Craft Beer

Women in Craft Beer

The focus of this conversation is on discussing our guests' experiences in the industry and how we can make Craft Beer more welcoming to women. This conversation features: Carli Smith - Pink Boots So...

27 Nov 20201h 2min

25 Years in Craft Beer

25 Years in Craft Beer

The focus of this conversation is on celebrating and discussing our guests' 25 years in the industry. This conversation features: Brad Ring - Brew Your Own Magazine Chris White - White Labs Dave Th...

27 Nov 20201h 11min

Running a Brewery While Raising a Family

Running a Brewery While Raising a Family

The focus of this conversation is on running a brewery while also raising a family. This conversation features: Barry Elwonger - Motorworks Brewing Elizabeth Jacobs - Legacy Ale Works Larry Clouser...

27 Nov 20201h 4min

Adding Food to Your Brewery

Adding Food to Your Brewery

The focus of this conversation is on adding food options at your brewery. This conversation features: Andrew Bauman - Uncle Bear's Brewery Kayleigh Lohse - Presidential Brewing Company Kevin Freer ...

27 Nov 20201h 2min

Operating a Nano Brewery in 2020

Operating a Nano Brewery in 2020

The focus of this conversation is on running a nano brewery in 2020. This conversation features: Greg Sheppard - Crooked Rooster Brewery Jared Wharton - Forward Operating Base Brewing Company Kel...

26 Nov 20201h 12min

The Importance of Education

The Importance of Education

The focus of this conversation is on the importance of education. The conversation features: Erik Fowler - Education & Engagement Manager at White Labs Jim Stutzman - Owner of Lazy Horse Brewing & ...

26 Nov 20201h 5min

Craft Beer Facebook Groups

Craft Beer Facebook Groups

The focus of this conversation is on the role of Craft Beer groups on Facebook in our industry. This conversation features: Art Whitaker - Milk The Funk Kate Christensen - CraftBeerGirls- BEER&BODY...

26 Nov 20201h 18min

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