Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Episoder(472)

Studly Brewing Company: Beer, Baseball, and the First 100 Days

Studly Brewing Company: Beer, Baseball, and the First 100 Days

In this conversation, we chat live with Blake about his experience since opening. We dive into what he's learned so far, what has surprised him, and what he's been able to apply from his background in...

12 Apr 20231h 14min

Small Town Breweries: Strategies for Success

Small Town Breweries: Strategies for Success

Small town doesn't have to mean small profits. In this conversation, we will be joined by representatives from small town breweries from across the country. From customer preferences to events to mark...

8 Apr 20231h

ChatGPT, Business vs Brewery, & Closures (Conference Preview Panel)

ChatGPT, Business vs Brewery, & Closures (Conference Preview Panel)

As we gear up for our Spring Virtual Conference (April 3-5), we are excited to bring together 3 of our presenters for a conversation that will discuss current challenges and opportunities our industry...

5 Apr 202348min

Energy Drinks, Education, & Efficiencies

Energy Drinks, Education, & Efficiencies

As we gear up for our Spring Virtual Conference (April 3-5), we are excited to bring together 3 of our presenters for a conversation that spans everything from energy drinks to education to efficienci...

1 Apr 202347min

Why Maine's Oldest Craft Brewery Got Into Non-Alcoholic Beer

Why Maine's Oldest Craft Brewery Got Into Non-Alcoholic Beer

Geary Brewing Co., the oldest in Maine, in was founded in 1983. Forty years later they are still innovating under the leadership of Alan and Robin Lapoint. The Lapoints launched the non-alcoholic 1820...

29 Mar 202351min

Restaurant Rockstars: What Taprooms Can Learn From Restaurants

Restaurant Rockstars: What Taprooms Can Learn From Restaurants

In this session, we are joined by Roger Beaudoin, CEO of Restaurant Rockstars, for a conversation on what taprooms can learn from our restaurant industry counterparts. We will discuss logistics to con...

25 Mar 20231h 4min

How to Pair with Chocolate at Your Brewery

How to Pair with Chocolate at Your Brewery

Chocolate has long been viewed as a childhood treat or a pick-me-up on a bad day rather than an agriculturally-rooted, craft-driven product displaying variety and nuance. A new wave of craft chocolate...

22 Mar 20231h 2min

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