Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Episoder(472)

Selling? What a Buyer is Looking for in Your Brewery

Selling? What a Buyer is Looking for in Your Brewery

Is now the time to sell your brewery? What is a buyer going to be looking at when they evaluate your brewery for a potential purchase? In this panel discussion, we will be joined by some experts who c...

3 Mai 202356min

CBP at CBC Preview Panel (Part 2)

CBP at CBC Preview Panel (Part 2)

We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-r...

2 Mai 202350min

Progression Towards Succession - Setting Up Your Brewery for a Successful Exit w/ Larry Chase

Progression Towards Succession - Setting Up Your Brewery for a Successful Exit w/ Larry Chase

At some point in time you, as a brewery owner, realize that whether it’s a few years or 10+ years away, you won’t be involved in the business forever. Every day you think about how to set up your bus...

29 Apr 202334min

Lessons from the Other Side: Learning from Brewery Closures

Lessons from the Other Side: Learning from Brewery Closures

Too often we are presented with formulas for success and that if we only follow them that our businesses will be successful. That is not always the case as sometimes even small decisions can have a hu...

26 Apr 20231h

CBP at CBC Preview Panel (Part 1)

CBP at CBC Preview Panel (Part 1)

We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-r...

25 Apr 202351min

Pitfalls of Buying (or Selling) a Brewery w/ John Szymankiewicz (Beer Law Center)

Pitfalls of Buying (or Selling) a Brewery w/ John Szymankiewicz (Beer Law Center)

We're continuing to see consolidation in the craft beer industry, especially among independent breweries. Some people are looking to exit the industry, some are looking to break in. And, right now, it...

22 Apr 202334min

 CBP Connects Milwaukee Event Preview

CBP Connects Milwaukee Event Preview

Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we...

19 Apr 202328min

Would ChatGPT recommend your brewery to new drinkers? w/ Scott Kolbe (Market Your Craft)

Would ChatGPT recommend your brewery to new drinkers? w/ Scott Kolbe (Market Your Craft)

It’s virtually impossible to scroll through your newsfeed without seeing a new headline about ChatGPT. Schools have banned the tool. Lawmakers are using it for speech writing. It’s passing law exams a...

15 Apr 202354min

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