Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Episoder(472)

The Power of Strangers in Taprooms

The Power of Strangers in Taprooms

In his book, The Power of Strangers, Joe Keohane sets out on a journey to discover what happens when we bridge the distance between us and people we don’t know. He learns that while we’re wired to som...

31 Mai 202357min

Kids in Breweries

Kids in Breweries

Kids in breweries? How have we never had a panel conversation on best practices to keep the children at bay? Inspired by the below quote from a recent email I received, this session will discuss str...

24 Mai 20231h 5min

CBP Connects Milwaukee Preview

CBP Connects Milwaukee Preview

You don't want to miss CBP Connects Milwaukee presented by Arryved POS this June 19-21. This is your opportunity to connect face-to-face with your fellow Craft Beer Professionals and leave with actio...

22 Mai 20237min

Beer - People - Purpose: The Evolution of the Virginia Beer Company

Beer - People - Purpose: The Evolution of the Virginia Beer Company

Based in Williamsburg, the Virginia Beer Company was started by two William and Mary alumni who wanted to create a force for good in the form of a brewery. Their company slogan is 'Beer - People - Pur...

20 Mai 202343min

Small Town Breweries: Strategies for Success (Part 2)

Small Town Breweries: Strategies for Success (Part 2)

Small town doesn't have to mean small profits. In this conversation, we will be joined by representatives from small town breweries from across the country. From customer preferences to events to mark...

17 Mai 20231h 3min

The Massive Opportunities For Content Creating Brewers w/ Adam Mills (Cartridge Brewing)

The Massive Opportunities For Content Creating Brewers w/ Adam Mills (Cartridge Brewing)

In this talk, we will discuss the wide range of benefits for both breweries and brewers, when brewhouse staff creates video content for Youtube and other social media platforms. Creating video content...

13 Mai 202345min

10 Years of Mobile Canning: Industry Insights & Experience in Craft Beer over the Last Decade

10 Years of Mobile Canning: Industry Insights & Experience in Craft Beer over the Last Decade

Join us for a conversation with Tyler Wille (CEO, Iron Heart Canning) to discuss the evolution of mobile canning over the last decade. We will speak with Tyler about his entrepreneurial journey, insig...

10 Mai 202357min

Creating Your Purchasing Playbook: 3 Initiatives for Any Size Brewery

Creating Your Purchasing Playbook: 3 Initiatives for Any Size Brewery

This presentation is about helping ‘craft owners/operators' accomplish two things, 1) creating a purchasing playbook for their business and 2) developing clear near-term actions they can take back to ...

6 Mai 202340min

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