Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Episoder(471)

Using Your Taproom as a Profit Center

Using Your Taproom as a Profit Center

As a brewery owner or manager, your taproom is your greatest opportunity to drive profits and build relationships. This leadership-focused session will provide you with the financial insights, actiona...

27 Mai 20251h 4min

Money Please: Is Your Brewery Ready for Investment or Exit?

Money Please: Is Your Brewery Ready for Investment or Exit?

Failing to prepare is preparing to fail.You’ve spent years researching, developing, sourcing, and finally crafting your spirit, however, without proper attention paid to the most basic aspects of the ...

24 Mai 202547min

Why Do Industry Decision Makers Attend CBP Connects?

Why Do Industry Decision Makers Attend CBP Connects?

CBP Connects Charlotte is almost here, happening from June 9-11. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive sessions, 3 n...

22 Mai 202523min

How to Prepare Your Beer Label Design Files Properly for Quick Turnaround & Quality Results

How to Prepare Your Beer Label Design Files Properly for Quick Turnaround & Quality Results

Brewery owners wear many hats. Let’s face it… At some point in your journey, you have worn ALL the hats of your business. While this is overwhelming at times, being able to create a quality label for ...

21 Mai 202542min

3 Things To Do If Worried About Tariffs Impacting Your Brewery

3 Things To Do If Worried About Tariffs Impacting Your Brewery

As if brewery owners needed another thing to worry about, Tariffs could be another thing added to the list for 2025. Rather than shrug shoulders or worse yet, have it keep you up at night – we wanted ...

19 Mai 202546min

More Than Beer: Creating Engaging Taproom Spaces

More Than Beer: Creating Engaging Taproom Spaces

While beer is the foundation of our industry, a great pint alone isn’t always enough to capture and keep attention. A thriving taproom requires exceptional hospitality and compelling reasons for guest...

17 Mai 20251h 6min

5 Reasons to Attend CBP Connects Charlotte

5 Reasons to Attend CBP Connects Charlotte

CBP Connects Charlotte is almost here, happening from June 9-11. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive sessions, 3 n...

15 Mai 202532min

Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

In this session, we’ll dive into the complexities of handling the endless stream of donation requests while simultaneously positioning your brewery to effectively market itself in a crowded, competiti...

14 Mai 202531min

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