NA Beer: Make Zero Your Biggest Asset

NA Beer: Make Zero Your Biggest Asset

With non-alcoholic sales trending upwards across the board, it is important to understand, not only why, but what you as a business owner or decision-maker can take/implement from this data. This presentation will briefly discuss NA beer definitions, history, and the market while also covering topics such as commercial examples and the actual NA brewing process. We will end with key points and actionable takeaways.


Meagen Anderson has lived a zero-proof lifestyle since 2020 and has a deep passion for elevating the category and reducing stigmas associated with the production / sales / marketing / service of alcohol-free and non-alcoholic adult beverages. Anderson holds an MBA in Sustainable Business, and is a 15-year beverage industry veteran with a commercial portfolio that includes national beer education roles with the Boston Beer Company as well as global hops sales management roles with Kalsec and NZ Hops Ltd. Outside of a love for training and education, Anderson has consulted for breweries, cannabis beverage producers, and commercial hop producers and brands. Anderson is also a Certified Cicerone®, Certified BJCP judge, and has completed over 140 hours of in-person beer sensory training with the esteemed Dr. Bill Simpson.


Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://www.eventbrite.com/e/cbp-connects-charleston-presented-by-arryved-pos-december-4-6-2023-tickets-496439653367?aff=oddtdtcreator

Episoder(473)

Benefits for Brewers: Delighting Staff + Increasing Profits with Nontraditional Strategies

Benefits for Brewers: Delighting Staff + Increasing Profits with Nontraditional Strategies

The latest Craft Beer Professionals survey shows "benefits" as a top concern of staff, yet the majority of breweries offer no health benefits at all to staff. And it's no surprise: traditional health ...

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Taproom Staff Motivation in a Tip Pool World

Taproom Staff Motivation in a Tip Pool World

Who's ready to go swimming? Tip pooling is becoming increasingly prevalent in taprooms, and motivating and engaging staff members requires a nuanced approach. In this conversation, we will learn why o...

1 Jun 202456min

Beyond "Great Beer": Establishing a Winning Brand Presence

Beyond "Great Beer": Establishing a Winning Brand Presence

It's no longer enough to use "good beer good atmosphere" as your marketing strategy. Craft breweries face a unique challenge as they grow - how to authentically convey their story and preserve their i...

29 Mai 202446min

Tips and Tricks for Avoiding Equipment Issues in the Brewery

Tips and Tricks for Avoiding Equipment Issues in the Brewery

As everyone in the brewing business knows, entropy increases in the brewery. It’s going to break. It’s not a matter of If – it’s a matter of When. And then there’s troubleshooting for that off-flavor ...

25 Mai 20241h

2024 Employee Satisfaction Report Presentation

2024 Employee Satisfaction Report Presentation

Craft Beer Professionals partners with Craft Beer Advisory Services to complete an industry-level report on employee satisfaction trends. Join us for a presentation of the data, a look at trends, and...

22 Mai 202440min

Breweries & Cities: Building Effective Relationships

Breweries & Cities: Building Effective Relationships

In this presentation, we will provide highlights from a new book entitled Craft Breweries & Cities: Perspectives from the Field. Our goal in creating this book was to illustrate how craft breweries ha...

18 Mai 202457min

NA Beers: Managing Compliance for Bringing Non-Alcoholic Brews to Market

NA Beers: Managing Compliance for Bringing Non-Alcoholic Brews to Market

The growth in the non-alcoholic adult drinks category is a bit of a bright spot amidst recent trends in craft brewing. As more and more craft brewers consider bringing NA beers to market, compliance c...

15 Mai 202444min

20 Takeaways from Celebrity Beverage Endorsements

20 Takeaways from Celebrity Beverage Endorsements

Why do actors like George Clooney and Dwayne "The Rock" Johnson have their own tequilas? Perhaps they love a brand and want to help it get to the next level. Or they respect the producer and believe i...

11 Mai 202446min

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