Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(471)

The Brewer’s Data Playbook: Step-by-Step Data Techniques You Can Use Today

The Brewer’s Data Playbook: Step-by-Step Data Techniques You Can Use Today

Data is the secret ingredient to growing a successful brewing business. While brewing is a craft rooted in tradition, data offers actionable insights that can reduce costs, manage risks, boost revenue...

10 Mai 202537min

Words on Tap: Crafting Copy That Converts for Craft Beer Brands

Words on Tap: Crafting Copy That Converts for Craft Beer Brands

Is your marketing copy lacking that special spark? Ever wondered how you can drive more engagement overall? Whether you’re releasing a new bold brew or getting folks hyped about exciting events in the...

7 Mai 202529min

How Data Visualization Transforms Brewery Operations

How Data Visualization Transforms Brewery Operations

Breweries don’t need more data – they need better insights. Every day, breweries collect data on production, ingredient usage, brewing yields, equipment utilization, and more, but the challenge lies i...

5 Mai 202547min

THC Beverages: What Keeps Lawyers Awake at Night?

THC Beverages: What Keeps Lawyers Awake at Night?

The THC beverage market is a “wild wild west” of regulatory enforcement. What’s legal? What’s illegal? What’s hemp derived THC? What about Delta-8? What do I have to do to make a beverage? How do I se...

3 Mai 202558min

Avoid Overengineering: When NOT to Invest in Brewery Technology

Avoid Overengineering: When NOT to Invest in Brewery Technology

Better software, new apps, sensors supervising the facility, AI recipe development and many more. The list of emerging technologies is long, but when does it make sense to invest, and when does it not...

30 Apr 202529min

How to Keep Your Brewery Relevant for the Next Generation

How to Keep Your Brewery Relevant for the Next Generation

The next wave of beer drinkers is here, and spoiler alert—they’re not like the last lot. Gen Z is all about connection, inclusivity, and creating new rituals, which means the old “pint in the pub” exp...

28 Apr 202539min

That's Not Clean! Establishing a Baseline for Your Equipment

That's Not Clean! Establishing a Baseline for Your Equipment

When you ask most professional brewers about what they do the most, the vast majority will answer cleaning. Despite this fact, during my many years of working with breweries of all sizes I frequently ...

26 Apr 202527min

Winning in Distribution

Winning in Distribution

Most breweries face challenges when it comes to succeeding in distribution. From understanding how the numbers impact the business as a whole to managing distributor relationships, running a sales tea...

23 Apr 202547min

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