Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(471)

25 Years in Craft Beer

25 Years in Craft Beer

The focus of this conversation is on celebrating and discussing our guests' 25 years in the industry. This conversation features: Brad Ring - Brew Your Own Magazine Chris White - White Labs Dave Th...

27 Nov 20201h 11min

Running a Brewery While Raising a Family

Running a Brewery While Raising a Family

The focus of this conversation is on running a brewery while also raising a family. This conversation features: Barry Elwonger - Motorworks Brewing Elizabeth Jacobs - Legacy Ale Works Larry Clouser...

27 Nov 20201h 4min

Adding Food to Your Brewery

Adding Food to Your Brewery

The focus of this conversation is on adding food options at your brewery. This conversation features: Andrew Bauman - Uncle Bear's Brewery Kayleigh Lohse - Presidential Brewing Company Kevin Freer ...

27 Nov 20201h 2min

Operating a Nano Brewery in 2020

Operating a Nano Brewery in 2020

The focus of this conversation is on running a nano brewery in 2020. This conversation features: Greg Sheppard - Crooked Rooster Brewery Jared Wharton - Forward Operating Base Brewing Company Kel...

26 Nov 20201h 12min

The Importance of Education

The Importance of Education

The focus of this conversation is on the importance of education. The conversation features: Erik Fowler - Education & Engagement Manager at White Labs Jim Stutzman - Owner of Lazy Horse Brewing & ...

26 Nov 20201h 5min

Craft Beer Facebook Groups

Craft Beer Facebook Groups

The focus of this conversation is on the role of Craft Beer groups on Facebook in our industry. This conversation features: Art Whitaker - Milk The Funk Kate Christensen - CraftBeerGirls- BEER&BODY...

26 Nov 20201h 18min

Craft Beer Professionals (Trailer)

Craft Beer Professionals (Trailer)

25 Nov 202053s

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