Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(469)

Virtual Experiences

Virtual Experiences

This conversation features: Josh Lindsay - Karbach Brewing Company Matthew Leff - Rhizome Productions Suzanne Henricksen - The Crafty Cask www.CraftBeerProfessionals.org

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CBP Stories - Tokyo Brewed with Mike Grant (DevilCraft)

CBP Stories - Tokyo Brewed with Mike Grant (DevilCraft)

CBP Stories showcase individual members who have an inspiring story to tell. Mike Grant is the Co-founder/Brewer/CEO of DevilCraft Brewery / DevilCraft Pizzeria in Tokyo. www.CraftBeerProfessiona...

5 Jan 202156min

Alcoholism

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This conversation features: Alison Wisneski - Lady Justice Brewing Danii Oliver - BEERSGIVING/Island to Island Brewery Tom Halaska - WellBeing Brewing Company Will Ryan - Blaze Brewing Company ...

29 Des 20201h 12min

Diversity, Equity, Inclusion - How We Can Be Better (Panel Fest)

Diversity, Equity, Inclusion - How We Can Be Better (Panel Fest)

This conversation features: Betsy Lay - Lady Justice Brewing Hannah Godhe - Naked Brewing Company Jamaar Valentine - NoDa Brewing Company Kelly Weiss - Perkiomen Valley Brewery Lenox Mercedes -...

16 Des 20201h 24min

Diversity, Equity, Inclusion - We Have a Problem (Panel Fest)

Diversity, Equity, Inclusion - We Have a Problem (Panel Fest)

This conversation features: Alisa Mercado - Rhythm & Rhyme Brewing Co. Day Bracey - Drinking Partners, Fresh Fest Holly Regan - Bard Creative Content Services Jason Gladfelter - Pub Dialogue La...

16 Des 20201h 32min

Diversifying Your Product Line (Panel Fest)

Diversifying Your Product Line (Panel Fest)

This conversation features: Erik Fowler - White Labs Joe Spearot - First State Brewing Company Matt Albrecht - River Drive Cooperage Rick Laxague - Craft Beverage Consultants Tanner Gifford - K...

15 Des 20201h 2min

Brewery/Distributor/Supplier Relationships (Panel Fest)

Brewery/Distributor/Supplier Relationships (Panel Fest)

This conversation features: JoAnne Carilli-Stevenson - White Labs Rachel Grieder - CedarBrew Insurance Randy Griggs - 21st Amendment Brewery CBP Panel Fest is a 2 day event featuring 11 panel co...

15 Des 20201h 4min

Taproom Experiences in the COVID-Era (Panel Fest)

Taproom Experiences in the COVID-Era (Panel Fest)

This conversation features: Jamaar Valentine - NoDa Brewing Company Katie Nierling - Ska Street Brewstillery Nancy Trigg - Arryved Thomas Frenya - Pontoon Brewing CBP Panel Fest is a 2 day even...

15 Des 20201h 3min

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