Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(471)

The State of Cans and Alternative Packaging

The State of Cans and Alternative Packaging

The focus of this conversation is on the state of cans and alternative packaging solutions. This conversation features: Evan Stewart - Northeast Territory Manager, Petainer Mark Pirog – Director of S...

8 Des 20201h 6min

The Road to 100 - Helping Women of Color Connect and Gain Access to the Beer Industry

The Road to 100 - Helping Women of Color Connect and Gain Access to the Beer Industry

The focus of this conversation is on Eugenia Brown's "The Road to 100" initiative, on our guests' experiences, and how we can diversify and make the Craft Beer community more inclusive. This conversat...

1 Des 20201h 3min

Rapid Product Development (How To Make Consistent Beers that Keep Consumers Engaged)

Rapid Product Development (How To Make Consistent Beers that Keep Consumers Engaged)

The focus of this conversation is on how to continually put out high quality products while keeping both your staff and guests excited. This conversations features: William 'Kyle' Smith - Gorman & Sm...

27 Nov 20201h 5min

Preparing for Winter

Preparing for Winter

The focus of this conversation is on preparing for colder weather. This conversation features: David Ringler - Cedar Springs Brewing Company Julie Rhodes - Not Your Hobby Marketing Solutions Marin ...

27 Nov 20201h 10min

Running a Brewery While Balancing a Second Job #2

Running a Brewery While Balancing a Second Job #2

The focus of this conversation is on running a brewery while also balancing a second job. This conversation features: Alison Wisneski - Lady Justice Brewing Company Betsy Lay - Lady Justice Brewing...

27 Nov 20201h 22min

Running a Brewery While Balancing a Second Job #1

Running a Brewery While Balancing a Second Job #1

The focus of this conversation is on running a brewery while also balancing a second job. This conversation features: Jan Chwiedosiuk - Jersey Cyclone Brewing Company Jason Havens - Rusty Nickel Br...

27 Nov 20201h 7min

The State of Distribution

The State of Distribution

The focus of this conversation is on discussing the current state of distribution. This conversation features: Aaron Gore - Fresh Pitch Consulting Edwin Carino - AmeriCraftBier John Kelley - Craftp...

27 Nov 20201h 17min

Women in Craft Beer

Women in Craft Beer

The focus of this conversation is on discussing our guests' experiences in the industry and how we can make Craft Beer more welcoming to women. This conversation features: Carli Smith - Pink Boots So...

27 Nov 20201h 2min

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