Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(472)

Selling? What a Buyer is Looking for in Your Brewery

Selling? What a Buyer is Looking for in Your Brewery

Is now the time to sell your brewery? What is a buyer going to be looking at when they evaluate your brewery for a potential purchase? In this panel discussion, we will be joined by some experts who c...

3 Mai 202356min

CBP at CBC Preview Panel (Part 2)

CBP at CBC Preview Panel (Part 2)

We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-r...

2 Mai 202350min

Progression Towards Succession - Setting Up Your Brewery for a Successful Exit w/ Larry Chase

Progression Towards Succession - Setting Up Your Brewery for a Successful Exit w/ Larry Chase

At some point in time you, as a brewery owner, realize that whether it’s a few years or 10+ years away, you won’t be involved in the business forever. Every day you think about how to set up your bus...

29 Apr 202334min

Lessons from the Other Side: Learning from Brewery Closures

Lessons from the Other Side: Learning from Brewery Closures

Too often we are presented with formulas for success and that if we only follow them that our businesses will be successful. That is not always the case as sometimes even small decisions can have a hu...

26 Apr 20231h

CBP at CBC Preview Panel (Part 1)

CBP at CBC Preview Panel (Part 1)

We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-r...

25 Apr 202351min

Pitfalls of Buying (or Selling) a Brewery w/ John Szymankiewicz (Beer Law Center)

Pitfalls of Buying (or Selling) a Brewery w/ John Szymankiewicz (Beer Law Center)

We're continuing to see consolidation in the craft beer industry, especially among independent breweries. Some people are looking to exit the industry, some are looking to break in. And, right now, it...

22 Apr 202334min

 CBP Connects Milwaukee Event Preview

CBP Connects Milwaukee Event Preview

Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we...

19 Apr 202328min

Would ChatGPT recommend your brewery to new drinkers? w/ Scott Kolbe (Market Your Craft)

Would ChatGPT recommend your brewery to new drinkers? w/ Scott Kolbe (Market Your Craft)

It’s virtually impossible to scroll through your newsfeed without seeing a new headline about ChatGPT. Schools have banned the tool. Lawmakers are using it for speech writing. It’s passing law exams a...

15 Apr 202354min

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