Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(471)

Summer Camp Vibes...the CBP Connects Experience

Summer Camp Vibes...the CBP Connects Experience

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How to make a quality meme, outside the box brewery events, and keeping education accessible

How to make a quality meme, outside the box brewery events, and keeping education accessible

In this conversation we talk about how to make a quality meme, outside the box brewery events, and the importance of keeping education accessible. This conversation features: Chris Overlay (Hoptimize...

13 Okt 202246min

Online Advertising & Your Brewery: Dos and Don’ts (Fall Virtual Conference Preview)

Online Advertising & Your Brewery: Dos and Don’ts (Fall Virtual Conference Preview)

CBP Fall Conference Preview: Online Advertising & Your Brewery: Dos and Don’ts w/Devon Hoffman (Site-Seeker) October 19, 3:30pm ET View the complete schedule and RSVP for your chance to win a limited ...

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The Value of Coaching & Why You Should Wear Yellow

The Value of Coaching & Why You Should Wear Yellow

In this conversation we talk about the value of coaching, becoming a more successful leader, and strategies to stand out. This conversation features: Dana Kaluzny (Endswell Beer) Larry Chase (Ray...

8 Okt 202248min

What Do You Mean There’s No Alcohol? (Fall Virtual Conference Preview)

What Do You Mean There’s No Alcohol? (Fall Virtual Conference Preview)

CBP Fall Conference Preview: What Do You Mean There’s No Alcohol? Sales and Marketing Strategies for NA Beer w/Scott Kolbe (Market Your Craft) October 18, 4pm ET View the complete schedule and RSVP fo...

7 Okt 20225min

Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing (Fall Virtual Conference Preview)

Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing (Fall Virtual Conference Preview)

CBP Fall Conference Preview: Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry w/Dana Kaluzny (Endswell Beer) and Tom Halaska (Ritual Beverage) October...

5 Okt 20228min

CBP Connects: Highlights from Virginia

CBP Connects: Highlights from Virginia

Thank you to everyone who attended CBP Connects in 2022. In this conversation, we reflect on the highlights, relationships, and reasons why this is a must attend event for 2023. This conversation fea...

1 Okt 202233min

A Tale of Two Brews: A Conversation on Brewery Coffee Shops

A Tale of Two Brews: A Conversation on Brewery Coffee Shops

So many taprooms sit empty for a bulk of the day. In this conversation, we will talk with brewery owners and managers that not only serve beer, but also operate as a coffee shop. We will dive into why...

28 Sep 20221h 7min

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