Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(472)

Keeping Your Beer Garden Safe

Keeping Your Beer Garden Safe

As the weather warms, you should not only be trying to WOW your guests with your outdoor space, but also create the safest experience possible. In this session, we will be joined by Kyle Rheiner (Arth...

11 Mai 202239min

CBP Stories - Becoming a Teacher of the Craft with Jon Hughes (UC Davis)

CBP Stories - Becoming a Teacher of the Craft with Jon Hughes (UC Davis)

CBP Stories showcase individual members who have an inspiring story to tell. Jonathan Hughes, Ph.D., is the director of brewing and sensory science at UC Davis Continuing and Professional Education a...

28 Apr 202242min

Hidden Costs of Canning Equipment

Hidden Costs of Canning Equipment

When you commit to the cost of a canning system, you are committing to more than the machine’s sticker price. Understanding the total cost of equipment ownership is crucial to buying the right canning...

15 Apr 20221h

Crafting Meaningful Collaborations

Crafting Meaningful Collaborations

Collaborations are fun (and super popular these days). They're a great opportunity to create different and unique brews, while highlighting and creating community partnerships. However, all to often, ...

13 Apr 202246min

What is Fair Compensation?

What is Fair Compensation?

If you want to succeed, you have to treat your team right. This means not only creating a safe and welcoming workplace, but also providing a compensation and benefits package that stands out to help y...

8 Apr 20221h 7min

Status Woe: Finding Joy through Setting Boundaries as an Underestimated Leader in Craft Beer

Status Woe: Finding Joy through Setting Boundaries as an Underestimated Leader in Craft Beer

Experiential learning for busy craft beer professionals disrupting the status quo --- who want to learn and practice the skills to gain the confidence to *keep going*/keep practicing boundaries in the...

7 Apr 20221h 1min

Drinkers for Ukraine: How You Can Help

Drinkers for Ukraine: How You Can Help

Please join us for a conversation with Lana Svitankova. Lana is an ambassador of Varvar Brewery (Kyiv, Ukraine), a writer, translator, educator, and Ukraine’s first ever certified Cicerone. We wil...

31 Mar 202244min

Keeping Craft Beer Tight Knit and the Need to Innovate

Keeping Craft Beer Tight Knit and the Need to Innovate

In this conversation we will hear from several of your peers to discuss the past year, challenges, surprises, strategies for success, and predictions moving forward. We focus on how our industry is a...

29 Mar 20221h 1min

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