Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(471)

CBP Connects Spotlight: Blake Edmunds (Studly Brewing)

CBP Connects Spotlight: Blake Edmunds (Studly Brewing)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

27 Des 202112min

Opening Multiple Taprooms (Panel Fest 2021)

Opening Multiple Taprooms (Panel Fest 2021)

Is craft beer at a saturation point? Our four panelists certainly didn’t think so when they decided to add another location to their repertoire. To successfully grow, it is necessary to have a well th...

24 Des 20211h 3min

Life as a Startup Brewery During a Pandemic (Panel Fest 2021)

Life as a Startup Brewery During a Pandemic (Panel Fest 2021)

Join us as we talk to brewers about how they navigated opening their breweries during the pandemic. Listen to each of their experiences; lessons learned and success achieved. Panelists: Amelia Pillo...

23 Des 20211h

It’s All DTC to Me? Direct-to-Consumer Delivery vs. Shipping (Panel Fest 2021)

It’s All DTC to Me? Direct-to-Consumer Delivery vs. Shipping (Panel Fest 2021)

With multiple factors increasing beer drinkers’ interest in receiving their favorite beverage directly to their homes, even the most savvy brewers can misunderstand the difference between delivery and...

22 Des 202157min

Taproom Technology (Panel Fest 2021)

Taproom Technology (Panel Fest 2021)

A more efficient taproom is a more profitable taproom. It seems like just yesterday we were learning about QR codes, app-based ordering, and other pandemic-inspired innovations. These technologies, if...

21 Des 20211h 4min

Craft Beer in 10 Years (Panel Fest 2021)

Craft Beer in 10 Years (Panel Fest 2021)

If beer was first discovered today, what would it be made with? What would it look like? How would it smell? How about those tasting notes? Innovation is arguably the secret ingredient for any brewery...

20 Des 20211h 1min

Brand Consistency: One Look to Rule Them All (Panel Fest 2021)

Brand Consistency: One Look to Rule Them All (Panel Fest 2021)

This panel will discuss how to create and maintain a brand identity that is reflective of your brewery and culture. The focus will be on how the panelists have taken steps to maintain that identity ac...

17 Des 20211h 3min

Women Conquering Craft Beer (Panel Fest 2021)

Women Conquering Craft Beer (Panel Fest 2021)

This year saw an amplified and necessary dialogue on the ongoing sexism with Craft Beer. While the industry has a long way to go to becoming inclusive, equitable, and safe for all, we want to use this...

16 Des 20211h 4min

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