Sell More Brewery Merch: Strategies to Increase Swag Sales

Sell More Brewery Merch: Strategies to Increase Swag Sales

Join us for an engaging and insightful panel conversation that delves into the world of brewery merchandise and explores innovative strategies to amplify swag sales. In an era where craft breweries are not only known for their exceptional brews but also their unique brand identities, the importance of effective merchandise sales cannot be overstated. This panel brings together industry experts, marketing mavens, and merchandising gurus who have mastered the art of turning brewery merchandise into must-have items for enthusiasts and casual consumers alike.


This conversations features:

Andy Gehl (Third Space Brewing)

Lance Taylor (Boelter)

Maria Fields (Rhinegeist)

Rodney Campbell (Cask Branding)

Tom Paynter (No Label Brewing Company)


Join us in-person for CBP Connects
Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com/


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Episoder(484)

Brewery Collaboration Structures: What Works & Why

Brewery Collaboration Structures: What Works & Why

Recent years have seen dramatic growth in brewery collaboration structures ranging from simple contract brewing to regional platforms consolidating brands under shared infrastructure. These models off...

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Adding Spirits to Your Brewery

Adding Spirits to Your Brewery

Join Donald Snyder, a 20+ year spirit industry leader, as he discusses the many opportunities and challenges that brewers will face when adding spirits to their brewery operations. Adding a spirits pr...

27 Mai 26min

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

For brewers looking to grow their market, the prospect of the direct-to-consumer (DtC) shipping channel—and the potential to sell to consumers across the country that it brings—can be tantalizing. Ind...

20 Mai 53min

Dealing With Seasonality

Dealing With Seasonality

Seasonality hits every brewery differently. A beach town in July looks nothing like a mountain town in February. In this panel, we are bringing together breweries from very different markets to talk a...

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It's Okay To Not Be Okay: Mental Health at Breweries

It's Okay To Not Be Okay: Mental Health at Breweries

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AI Beyond the Caption: Scaling Taproom Voice with Intent

AI Beyond the Caption: Scaling Taproom Voice with Intent

In an industry built on authenticity and community connection, most teams resist AI because they worry it will dilute the brand’s voice or sound generic. Used strategically, AI can protect creative en...

9 Mai 49min

Taproom Marketing 101: Life After Social Media

Taproom Marketing 101: Life After Social Media

It’s hard out there for a brewery. With follower reach at an all time low and Meta no longer recommending alcohol pages, we need to flip the script. We need profitable & owned channel marketing progra...

6 Mai 33min

Ball Theory for Brewers: Protect the Glass, Drop the Rubber, and Lead Without Burning Out

Ball Theory for Brewers: Protect the Glass, Drop the Rubber, and Lead Without Burning Out

If you’ve ever felt like you’re juggling tanks, taplists, payroll, a stuck mash, and three “quick questions” before your coffee kicks in? You’re not alone. Ball Theory for Brewers is a simple, fun way...

2 Mai 15min

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