Sell More Brewery Merch: Strategies to Increase Swag Sales

Sell More Brewery Merch: Strategies to Increase Swag Sales

Join us for an engaging and insightful panel conversation that delves into the world of brewery merchandise and explores innovative strategies to amplify swag sales. In an era where craft breweries are not only known for their exceptional brews but also their unique brand identities, the importance of effective merchandise sales cannot be overstated. This panel brings together industry experts, marketing mavens, and merchandising gurus who have mastered the art of turning brewery merchandise into must-have items for enthusiasts and casual consumers alike.


This conversations features:

Andy Gehl (Third Space Brewing)

Lance Taylor (Boelter)

Maria Fields (Rhinegeist)

Rodney Campbell (Cask Branding)

Tom Paynter (No Label Brewing Company)


Join us in-person for CBP Connects
Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com/


Episoder(469)

Pilot Project’s Playbook for Launching and Scaling Breweries

Pilot Project’s Playbook for Launching and Scaling Breweries

Pilot Project was created to support talented brewers in an industry with exceptionally high barriers to entry. Modeled after the music industry, Pilot helps launch and scale start up breweries by sup...

11 Feb 54min

Two Food Industry Experts Talk about the Challenges of Starting a Kitchen in your Brewery

Two Food Industry Experts Talk about the Challenges of Starting a Kitchen in your Brewery

Starting or maintaining a kitchen in your brewery is challenging...and that's an understatement. But a lot of the data is showing that adding or maintaining food options ( beside a small bag of pretze...

4 Feb 59min

Better Together: Strategic Collaboration for Brewery Success

Better Together: Strategic Collaboration for Brewery Success

In a rapidly changing craft beer landscape, many breweries are rediscovering what made this industry thrive in the first place: connection, creativity, and community. This session explores how breweri...

28 Jan 37min

When Things Get Messy: Handling Tricky Employee Situations Without Losing Your Cool

When Things Get Messy: Handling Tricky Employee Situations Without Losing Your Cool

Every brewery has them — the late arrivals, the heated arguments, the performance dips that make you wonder what to do next. In this session, we’ll walk through common “oh no” employee situations and ...

21 Jan 40min

Working with Writers: Sharing Stories, Not Just News

Working with Writers: Sharing Stories, Not Just News

Your brewery has a story to tell; actually, it probably has quite a few of them. Those stories are what hook potential fans and help them and your established followers buy into what makes your brewer...

14 Jan 54min

Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew

Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew

Navigating wage-and-hour laws can sometimes feel like running a brewery during Oktoberfest—busy, complex, and full of moving parts. With local, state, and federal rules often foaming over into each ot...

7 Jan 1h 1min

Taproom Payment Processing 101

Taproom Payment Processing 101

Payment processing shouldn’t be a mystery. This session offers a straightforward look at merchant services for taprooms of all sizes. Whether you’re launching your first location or reevaluating your ...

5 Jan 31min

Selling Coin Toss Brewing: The Honest Version

Selling Coin Toss Brewing: The Honest Version

Tim Hohl founded Coin Toss Brewing in Oregon City, Oregon in March 2015 and ran it for almost nine years before selling in February 2024. The decision to sell started informally in May 2022 — a mix of...

3 Jan 58min

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