Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

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Episoder(495)

The Dos and Don’ts of AI for Breweries

The Dos and Don’ts of AI for Breweries

AI is already part of brewery marketing, from content planning to social posts, but using it the wrong way can weaken your brand and erode trust. In this conversation, we’ll dig into where AI actually...

19 Aug 49min

From Bourbons to Box Office: How One Distillery is Continuing to Innovate

From Bourbons to Box Office: How One Distillery is Continuing to Innovate

Brandon McCraney at Olde Raleigh Distillery doesn't run a typical family distillery. He's partnered with Lionsgate on a John Wick-themed bourbon release, collaborated on a Scream 7 bottle, and keeps s...

12 Aug 59min

 No More Slow Nights! How to bring 26 guests back to your taproom in 34 seconds…

No More Slow Nights! How to bring 26 guests back to your taproom in 34 seconds…

Last month, breweries added 26.3 taproom visits for every push message they sent. 332 breweries have launched their own app in the past two years. And we're spilling the beans on the best kept secret ...

5 Aug 46min

Using Data to Brew More Beer

Using Data to Brew More Beer

Data is truly The 5th Ingredient in your beer. Yet too often, it’s treated as an afterthought. In a tightening market where cash is scarce, maximizing efficiency in your brewhouse has never been more ...

29 Jul 50min

Using Nutrients, Enzymes, and Yeast to Improve Beer Quality and Brewhouse Efficiency

Using Nutrients, Enzymes, and Yeast to Improve Beer Quality and Brewhouse Efficiency

Brewing beer is easy. Four simple ingredients, and a process so straightforward that the earliest beers were brewed by accident when wet grains started to germinate and ferment. But brewing consistent...

22 Jul 42min

Beyond Trivia Night: Creating Taproom Events that Actually Drive Engagement

Beyond Trivia Night: Creating Taproom Events that Actually Drive Engagement

In a beer industry facing rising costs, shifting consumer habits, and increased competition for attention, taproom events can no longer exist just to “fill a Monday night.” This talk is for craft brew...

15 Jul 38min

Your Story Matters: Preserve It, Share It, Use It

Your Story Matters: Preserve It, Share It, Use It

Think about your brewery’s story — not the polished version on your website, but the real one. The batch that went sideways at 2 AM. The regular who talked you off a ledge during COVID. The moment you...

8 Jul 31min

Your Ideal Brewery Distribution Partner: How to Identify a Great Fit

Your Ideal Brewery Distribution Partner: How to Identify a Great Fit

Considering distribution? In the market for a distributor in a new territory? Or maybe simply trying to figure out what’s missing in your current distribution equation?Join us to discuss both the most...

1 Jul 56min

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