Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Episoder(469)

Marketing Rules for Every Beverage Product You Sell

Marketing Rules for Every Beverage Product You Sell

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How to Prepare for CBP Connects New Orleans

How to Prepare for CBP Connects New Orleans

CBP Connects New Orleans is almost here, happening December 8–10. Join us for a conversation with some of our event speakers and partners to hear what you can expect, why you should attend, and how it...

18 Nov 202526min

Streamlining Your Brewery: Lessons from Lawson’s Finest Liquids

Streamlining Your Brewery: Lessons from Lawson’s Finest Liquids

Breweries are under pressure—tight margins, unpredictable production, and old ways of managing inventory, compliance, and procurement that just aren’t cutting it anymore. In this session, we’ll explor...

17 Nov 202558min

Would You Do It Again? Stories and Takeaways

Would You Do It Again? Stories and Takeaways

Every big decision comes with lessons, some you are glad you learned and others you wish you could have avoided. In this panel, brewery owners and managers share the moves they have made, from expansi...

15 Nov 20251h

5 Reasons Not To Miss CBP Connects New Orleans

5 Reasons Not To Miss CBP Connects New Orleans

CBP Connects New Orleans is almost here, happening December 8–10. Join us for a conversation with some of our event speakers and partners to hear what you can expect, why you should attend, and how it...

13 Nov 202521min

The Brewery Talent Crisis: What to Know and What to Do

The Brewery Talent Crisis: What to Know and What to Do

We are experiencing an unprecedented talent crisis in the US. We are producing more jobs than we have workers to fill them, companies are now competing for talent across all industries – not just with...

12 Nov 202545min

Brewery Expansion: Golden Ticket or Achilles' Heel?

Brewery Expansion: Golden Ticket or Achilles' Heel?

Business is consistent, staff is solid, cash flow is more than adequate, and I have a great idea/opportunity for another tap room….so should I do it?"This feels like the ultimate question for the brew...

10 Nov 20251h

Staff Education For Customer Service

Staff Education For Customer Service

Your service staff is tasked with presenting your beers to customers in your taproom or brewpub, which makes each of them ad hoc members of your sales staff. They might be great bartenders or servers,...

8 Nov 202529min

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