Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Episoder(470)

Navigating Change: An Industry Conversation

Navigating Change: An Industry Conversation

Join us for a conversation with Andrew Burman of Other Half Brewing Company as we explore the evolving craft beer landscape and how breweries can adapt to shifting consumer habits. With weekend taproo...

11 Jun 20251h 3min

New Marketing Strategies to Put More Butts on Bar Stools

New Marketing Strategies to Put More Butts on Bar Stools

The loyal customer is more valuable today than at any point in the history of craft beer. Let’s take a look at how to turn your casual guests into raving fans. Strap on your SCUBA gear and get ready f...

9 Jun 202543min

On Route to Revenue Growth: The Pros & Cons of Different Distribution Practices

On Route to Revenue Growth: The Pros & Cons of Different Distribution Practices

There are a lot of factors to consider when distributing your product. In this talk Matt Hon talks about the pros and cons of different distribution options and offers tips on several important topics...

7 Jun 202540min

Growing a Brewery in a Shrinking Market

Growing a Brewery in a Shrinking Market

Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot...

4 Jun 202530min

Taxes on Tap

Taxes on Tap

The 2025 tax year is shaping up to be a detrimental one for craft brewers. Between the current research and development capitalization requirements, the phaseout of accelerated depreciation on equipme...

2 Jun 202540min

Improve Craft Brewery Profits Through Efficient Process Equipment

Improve Craft Brewery Profits Through Efficient Process Equipment

Being a successful, and profitable, craft brewery is more than just offering good beer and a fun experience. As we all know, having the right people and business plan matter a bunch. But have you spen...

31 Mai 202525min

Extending Shelf Life by Removing Oxidizing Metals

Extending Shelf Life by Removing Oxidizing Metals

The appearance of off-flavors and the decline of fresh flavor/aroma characteristics are often linked to oxygen and transition metal ions (e.g. iron, copper) present in packaged beers. In many oxidativ...

28 Mai 202523min

Using Your Taproom as a Profit Center

Using Your Taproom as a Profit Center

As a brewery owner or manager, your taproom is your greatest opportunity to drive profits and build relationships. This leadership-focused session will provide you with the financial insights, actiona...

27 Mai 20251h 4min

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