Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Episoder(471)

Start A Brewery presents: Crafting Your Craft Brewery’s Employee Handbook

Start A Brewery presents: Crafting Your Craft Brewery’s Employee Handbook

When was the last time you reviewed and updated your craft brewery’s employee handbook? Does your craft brewery even have an employee handbook? If you have even one employee, your business is large en...

11 Mar 20231h

Meeting or Email: Speaking Human and Developing Teams to Get Work Done in a Virtual World

Meeting or Email: Speaking Human and Developing Teams to Get Work Done in a Virtual World

Join us for a lively, interactive discussion on how to use communication tools and methods to your advantage to bring people together to get work done. How much of your time has been wasted in meeting...

8 Mar 20231h 3min

Creating a Successful Brewery Tour

Creating a Successful Brewery Tour

This conversation is a behind the scenes look at the Taproom Success Membership. The Taproom Success community is dedicated to providing you with the tools for greater taproom success. You can learn m...

4 Mar 202354min

2023 Tap Room Playbook - From Lines to Food Trends, Get Tips to Run Your Brewery Better

2023 Tap Room Playbook - From Lines to Food Trends, Get Tips to Run Your Brewery Better

The taproom! The epicenter of your brand. We’re excited to have a conversation today on how you can make the most of your guests’ time at your brewery. We hope that you leave with greater strategies f...

1 Mar 20231h 3min

Contract Brewing: What You Need To Know

Contract Brewing: What You Need To Know

Contract brewing! Do you have extra capacity? Are you looking for a production partner to help keep up? In this conversation, we will be joined by a panel of experts to discuss the operational, financ...

25 Feb 202356min

5 Ways to #BrewMore and #BrewBetter with Beer30

5 Ways to #BrewMore and #BrewBetter with Beer30

In this webinar, Pulkit K. Agrawal (Founder & CEO of Beer30 by The 5th Ingredient) and Steve "Hendo" Henderson (Founder of Rockstar Brewer) dive into 5 actionable ways brewers can use their data to #B...

22 Feb 202353min

Sell More! How to Educate and Train Your Taproom Staff to Increase Revenue

Sell More! How to Educate and Train Your Taproom Staff to Increase Revenue

One way to sell more out of your taproom is to invest in more taps or stock more branded gear to offer consumers. But that version of “selling more” requires cash up front and doesn’t necessarily guar...

18 Feb 202346min

What to Consider When Choosing Your Brewery's POS

What to Consider When Choosing Your Brewery's POS

Your point of sale system is the backbone of your taproom. From the guest experience to your team and taproom's unique needs, it is important to find the right POS that helps maximize your success. In...

15 Feb 202333min

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