Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Episoder(470)

CBP Stories - Legendary Craft Beer Idea Guy, Marty Jones

CBP Stories - Legendary Craft Beer Idea Guy, Marty Jones

CBP Stories showcase individual members who have an inspiring story to tell. Marty Jones is a longtime award-winning beer journalist and publicist/promoter/idea man in the craft beer trade. In additi...

13 Mai 20211h 4min

CBP Stories - Strategies for Success at Rhinegeist Brewery with Cole Hackbarth

CBP Stories - Strategies for Success at Rhinegeist Brewery with Cole Hackbarth

CBP Stories showcase individual members who have an inspiring story to tell. Cole Hackbarth is the Director of Brewing Operations at Rhinegeist Brewery in Cincinnati Ohio. Rhinegeist is seven years o...

12 Mai 20211h 3min

Creating a Disability Friendly Taproom with Kelly Weiss (Perkiomen Valley Brewery)

Creating a Disability Friendly Taproom with Kelly Weiss (Perkiomen Valley Brewery)

1:4 people have a disability. And guess what? Some of them like beer. Some of them want to hang out with their friends in a comfortable space. ALL of them are consumers. Is your taproom accessible? Ha...

11 Mai 20211h 4min

CBP Stories - From Blue Moon to THC-infused Beer with Keith Villa (CERIA)

CBP Stories - From Blue Moon to THC-infused Beer with Keith Villa (CERIA)

CBP Stories showcase individual members who have an inspiring story to tell. During his 32 years at MillerCoors, Keith Villa created this cloudy, unfiltered Belgian-style beer, first brewed at the 10...

5 Mai 20211h 4min

The Current State of Beer Fests

The Current State of Beer Fests

This conversation features: Brian Boak - Brewers Roundtable Brittany Burke - Untappd Day Bracey - Barrel & Flow Fest Kevin Mardorf - BeerFests.com Matthew Leff - Rhizome Productions www.CraftBeerPro...

4 Mai 20211h 4min

CBP Stories - A Brewery Built on Friendship with Brian Nolan (Friendship Brewing Company)

CBP Stories - A Brewery Built on Friendship with Brian Nolan (Friendship Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. Brian was born with a homebrewing father, within blocks of a brewery. He did a little 'research' in his younger days, and ...

29 Apr 20211h

Creating the Best Team Possible

Creating the Best Team Possible

This conversation features: Kelly Weiss - Perkiomen Valley Brewery Max Finnance - Artisanal Brewing Ventures Nick Bonadies - Belleflower Brewing Company Sofia Barbaresco - New York State Brewers Asso...

21 Apr 20211h 3min

Sexual Harassment in the Craft Beer Industry

Sexual Harassment in the Craft Beer Industry

This conversation features: Keke Gibb - former Boulevard Brewing Company Tara Nurin - Writer, Reporter, Educator, Author of the upcoming "A Woman's Place Is in the Brewhouse: A Forgotten History of Al...

20 Apr 202159min

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