Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Episoder(469)

CBP Stories - Creating Multiple Brands in One City with Collin Castore & Jen Burton (Columbus, Ohio)

CBP Stories - Creating Multiple Brands in One City with Collin Castore & Jen Burton (Columbus, Ohio)

CBP Stories showcase individual members who have an inspiring story to tell. Collin and Jen have known each other since eighth grade and are now about to launch their third Craft Beer business togeth...

17 Mar 202158min

CBP Stories - Building the 1st Female Lead & 1st Craft Brewery in Rwanda w/Jessi Flynn (Kweza)

CBP Stories - Building the 1st Female Lead & 1st Craft Brewery in Rwanda w/Jessi Flynn (Kweza)

CBP Stories showcase individual members who have an inspiring story to tell. Jessi Flynn is the Managing Director and Head Brewer of Kweza Craft Brewery, the first female lead and the first craft bre...

10 Mar 20211h 1min

Voices of Discrimination, Part One

Voices of Discrimination, Part One

We will be hosting a series of live events to draw attention to discrimination in Craft Beer. These events will include a spoken word reading of anonymous experiences followed by a speaker who will sh...

10 Mar 202142min

Stolen from the Music Industry

Stolen from the Music Industry

This conversation features: Betsy Lay - Lady Justice Brewing Britt Teusink - FrameShift Fermentation Kelly Quinn - Brioux City Brewery Mike Lock - Broken Goblet Brewing Tristan Brown - Pontoon Brewin...

9 Mar 20211h 2min

CBP Stories - From Sidelines to Sightlines with Bryan Roth (Good Beer Hunting)

CBP Stories - From Sidelines to Sightlines with Bryan Roth (Good Beer Hunting)

CBP Stories showcase individual members who have an inspiring story to tell. Bryan Roth has written about the beer industry for almost a decade, reporting on business, cultural, and personal stories....

3 Mar 20211h 3min

Craft Beverage Expo Preview: The Effects of COVID-19 on Packaging

Craft Beverage Expo Preview: The Effects of COVID-19 on Packaging

Thank you to our partner, Craft Beverage Expo & Distribution Conference, who helped to organize today's panel. Please visit their website, www.craftbeverageexpo.com, to learn more and register for th...

25 Feb 202159min

Things We Don't Say IPA: Craft Beer for Mental Health

Things We Don't Say IPA: Craft Beer for Mental Health

www.ThingsWeDontSay.beer The THINGS WE DON’T SAY IPA project was created to help shift how we approach mental health by encouraging people to talk about their experiences and feelings, both good and ...

24 Feb 20211h 5min

The LGBTQIA+ Experience in Craft Beer

The LGBTQIA+ Experience in Craft Beer

This conversation features: Bryan Van Den Oever - Red Bear Brewing Company Holly Regan - Freelance Journalist Michele Wonder - Perfect Pour Services Rachael Engel - Bosk Brew Works www.CraftBeerProf...

23 Feb 20211h 4min

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