Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Episoder(472)

Extending Shelf Life by Removing Oxidizing Metals

Extending Shelf Life by Removing Oxidizing Metals

The appearance of off-flavors and the decline of fresh flavor/aroma characteristics are often linked to oxygen and transition metal ions (e.g. iron, copper) present in packaged beers. In many oxidativ...

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Using Your Taproom as a Profit Center

Using Your Taproom as a Profit Center

As a brewery owner or manager, your taproom is your greatest opportunity to drive profits and build relationships. This leadership-focused session will provide you with the financial insights, actiona...

27 Mai 20251h 4min

Money Please: Is Your Brewery Ready for Investment or Exit?

Money Please: Is Your Brewery Ready for Investment or Exit?

Failing to prepare is preparing to fail.You’ve spent years researching, developing, sourcing, and finally crafting your spirit, however, without proper attention paid to the most basic aspects of the ...

24 Mai 202547min

Why Do Industry Decision Makers Attend CBP Connects?

Why Do Industry Decision Makers Attend CBP Connects?

CBP Connects Charlotte is almost here, happening from June 9-11. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive sessions, 3 n...

22 Mai 202523min

How to Prepare Your Beer Label Design Files Properly for Quick Turnaround & Quality Results

How to Prepare Your Beer Label Design Files Properly for Quick Turnaround & Quality Results

Brewery owners wear many hats. Let’s face it… At some point in your journey, you have worn ALL the hats of your business. While this is overwhelming at times, being able to create a quality label for ...

21 Mai 202542min

3 Things To Do If Worried About Tariffs Impacting Your Brewery

3 Things To Do If Worried About Tariffs Impacting Your Brewery

As if brewery owners needed another thing to worry about, Tariffs could be another thing added to the list for 2025. Rather than shrug shoulders or worse yet, have it keep you up at night – we wanted ...

19 Mai 202546min

More Than Beer: Creating Engaging Taproom Spaces

More Than Beer: Creating Engaging Taproom Spaces

While beer is the foundation of our industry, a great pint alone isn’t always enough to capture and keep attention. A thriving taproom requires exceptional hospitality and compelling reasons for guest...

17 Mai 20251h 6min

5 Reasons to Attend CBP Connects Charlotte

5 Reasons to Attend CBP Connects Charlotte

CBP Connects Charlotte is almost here, happening from June 9-11. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive sessions, 3 n...

15 Mai 202532min

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