Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Episoder(471)

25 Years in Craft Beer

25 Years in Craft Beer

The focus of this conversation is on celebrating and discussing our guests' 25 years in the industry. This conversation features: Brad Ring - Brew Your Own Magazine Chris White - White Labs Dave Th...

27 Nov 20201h 11min

Running a Brewery While Raising a Family

Running a Brewery While Raising a Family

The focus of this conversation is on running a brewery while also raising a family. This conversation features: Barry Elwonger - Motorworks Brewing Elizabeth Jacobs - Legacy Ale Works Larry Clouser...

27 Nov 20201h 4min

Adding Food to Your Brewery

Adding Food to Your Brewery

The focus of this conversation is on adding food options at your brewery. This conversation features: Andrew Bauman - Uncle Bear's Brewery Kayleigh Lohse - Presidential Brewing Company Kevin Freer ...

27 Nov 20201h 2min

Operating a Nano Brewery in 2020

Operating a Nano Brewery in 2020

The focus of this conversation is on running a nano brewery in 2020. This conversation features: Greg Sheppard - Crooked Rooster Brewery Jared Wharton - Forward Operating Base Brewing Company Kel...

26 Nov 20201h 12min

The Importance of Education

The Importance of Education

The focus of this conversation is on the importance of education. The conversation features: Erik Fowler - Education & Engagement Manager at White Labs Jim Stutzman - Owner of Lazy Horse Brewing & ...

26 Nov 20201h 5min

Craft Beer Facebook Groups

Craft Beer Facebook Groups

The focus of this conversation is on the role of Craft Beer groups on Facebook in our industry. This conversation features: Art Whitaker - Milk The Funk Kate Christensen - CraftBeerGirls- BEER&BODY...

26 Nov 20201h 18min

Craft Beer Professionals (Trailer)

Craft Beer Professionals (Trailer)

25 Nov 202053s

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