Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Episoder(471)

The State of Cans and Alternative Packaging

The State of Cans and Alternative Packaging

The focus of this conversation is on the state of cans and alternative packaging solutions. This conversation features: Evan Stewart - Northeast Territory Manager, Petainer Mark Pirog – Director of S...

8 Des 20201h 6min

The Road to 100 - Helping Women of Color Connect and Gain Access to the Beer Industry

The Road to 100 - Helping Women of Color Connect and Gain Access to the Beer Industry

The focus of this conversation is on Eugenia Brown's "The Road to 100" initiative, on our guests' experiences, and how we can diversify and make the Craft Beer community more inclusive. This conversat...

1 Des 20201h 3min

Rapid Product Development (How To Make Consistent Beers that Keep Consumers Engaged)

Rapid Product Development (How To Make Consistent Beers that Keep Consumers Engaged)

The focus of this conversation is on how to continually put out high quality products while keeping both your staff and guests excited. This conversations features: William 'Kyle' Smith - Gorman & Sm...

27 Nov 20201h 5min

Preparing for Winter

Preparing for Winter

The focus of this conversation is on preparing for colder weather. This conversation features: David Ringler - Cedar Springs Brewing Company Julie Rhodes - Not Your Hobby Marketing Solutions Marin ...

27 Nov 20201h 10min

Running a Brewery While Balancing a Second Job #2

Running a Brewery While Balancing a Second Job #2

The focus of this conversation is on running a brewery while also balancing a second job. This conversation features: Alison Wisneski - Lady Justice Brewing Company Betsy Lay - Lady Justice Brewing...

27 Nov 20201h 22min

Running a Brewery While Balancing a Second Job #1

Running a Brewery While Balancing a Second Job #1

The focus of this conversation is on running a brewery while also balancing a second job. This conversation features: Jan Chwiedosiuk - Jersey Cyclone Brewing Company Jason Havens - Rusty Nickel Br...

27 Nov 20201h 7min

The State of Distribution

The State of Distribution

The focus of this conversation is on discussing the current state of distribution. This conversation features: Aaron Gore - Fresh Pitch Consulting Edwin Carino - AmeriCraftBier John Kelley - Craftp...

27 Nov 20201h 17min

Women in Craft Beer

Women in Craft Beer

The focus of this conversation is on discussing our guests' experiences in the industry and how we can make Craft Beer more welcoming to women. This conversation features: Carli Smith - Pink Boots So...

27 Nov 20201h 2min

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