Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Episoder(472)

Diversifying Your Product Line (Panel Fest)

Diversifying Your Product Line (Panel Fest)

This conversation features: Erik Fowler - White Labs Joe Spearot - First State Brewing Company Matt Albrecht - River Drive Cooperage Rick Laxague - Craft Beverage Consultants Tanner Gifford - K...

15 Des 20201h 2min

Brewery/Distributor/Supplier Relationships (Panel Fest)

Brewery/Distributor/Supplier Relationships (Panel Fest)

This conversation features: JoAnne Carilli-Stevenson - White Labs Rachel Grieder - CedarBrew Insurance Randy Griggs - 21st Amendment Brewery CBP Panel Fest is a 2 day event featuring 11 panel co...

15 Des 20201h 4min

Taproom Experiences in the COVID-Era (Panel Fest)

Taproom Experiences in the COVID-Era (Panel Fest)

This conversation features: Jamaar Valentine - NoDa Brewing Company Katie Nierling - Ska Street Brewstillery Nancy Trigg - Arryved Thomas Frenya - Pontoon Brewing CBP Panel Fest is a 2 day even...

15 Des 20201h 3min

Being a Successful Boss (Panel Fest)

Being a Successful Boss (Panel Fest)

This conversation features: Barry Elwonger - Motorworks Brewing Chad Bratt - Jagged Mountain Craft Brewery Mo Wark - Somos Destinations (El Vado Taproom, Ponderosa Brewing) Nicole Carrier - Thro...

15 Des 20201h 3min

Drinking Misperceptions (Panel Fest)

Drinking Misperceptions (Panel Fest)

This conversation features: Aaron Gore - Fresh Pitch Beverage Consulting Bryan Roth - Good Beer Hunting Julie Rhodes - Not Your Hobby Marketing Solutions Tara Nurin - Craft Beverage Consultants ...

15 Des 20201h 12min

Non-Alcoholic (Panel Fest)

Non-Alcoholic (Panel Fest)

This conversation features: Alban de Pury - AL's Debbie Novograd - BevZero Keith Villa - CERIA Brewing Company Ryan Bandy - Indeed Brewing Company Sanjeev Sawni - Gruvi CBP Panel Fest is a 2 d...

15 Des 20201h 8min

Mental Health and the Craft Beer Industry (Panel Fest)

Mental Health and the Craft Beer Industry (Panel Fest)

This conversation features: Greg Heller-LaBelle - The Colony Meadery Joel Frieders - Hope For The Day Josh Burr - Foothills Brewing Mike Willaford - Tin Whiskers Brewing Company Steve Adams - D...

15 Des 20201h 14min

Legal Issues in Craft Beer Today (Panel Fest)

Legal Issues in Craft Beer Today (Panel Fest)

This conversation features: Brandon Mazer - Perkins Thompson Daniel Jones - Stern & Eisenberg John Szymankiewicz - Beer Law Center Matthew McLaughlin - McLaughlin, PC Rachel Lawson - Schaffer L...

15 Des 20201h 5min

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