Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Episoder(471)

Navigating Uncharted Waters: Who Determines the Course, Brewers or Customers?

Navigating Uncharted Waters: Who Determines the Course, Brewers or Customers?

In this unique era of crossover drinking, new beverage concepts, reinventing the tap room experience, and a whacky economy, what’s the best way to find your course?Join Start A Brewery Contributors an...

21 Apr 202545min

Beyond Beer: The Rules for Expanding into Wine, Spirits, Cider & NA

Beyond Beer: The Rules for Expanding into Wine, Spirits, Cider & NA

Believe it or not, there’s more to life than beer. There’s also wine, spirits, cider—even NA products! But just because you’ve mastered beer doesn’t mean you can simply begin making and selling other ...

19 Apr 20251h 3min

Preparing for CBC: How to Maximize Your Indianapolis Experience

Preparing for CBC: How to Maximize Your Indianapolis Experience

We can't wait to share beers and see you in-person in Indianapolis. We kickoff CBC Week with our Welcome Party on April 28 at Guggman Haus Brewing Co.RSVP: http://indy.craftbeerprofessionals.org/In th...

18 Apr 202538min

Tragic Optimism: Responding to the Doom and Gloom of the Beer Industry

Tragic Optimism: Responding to the Doom and Gloom of the Beer Industry

The beer industry is filled with challenges—economic pressures, shifting consumer trends, and the constant noise of uncertainty. But instead of succumbing to doom and gloom, how can we cultivate resil...

16 Apr 20251h 3min

How Top Restaurants Use Data—And Why Taprooms Should Too

How Top Restaurants Use Data—And Why Taprooms Should Too

Taprooms are operating more like restaurants than ever before, and to stay competitive, they need to adopt the best practices from forward-thinking restaurants - especially when it comes to using data...

14 Apr 202547min

Ensuring Compliance: The Role of Beverage Tax Surety Bonds in the Beverage Industry

Ensuring Compliance: The Role of Beverage Tax Surety Bonds in the Beverage Industry

Beverage tax surety bonds are essential instruments for businesses in the beverage industry to ensure compliance with state and federal tax regulations. This presentation will provide an in-depth unde...

12 Apr 202525min

Understanding the Sud-Soaked Situation: A Conversation on Employment Law Changes

Understanding the Sud-Soaked Situation: A Conversation on Employment Law Changes

The second Trump administration has barley begun, and employers and HR managers are worried if they are currently in compliance and if there is a strange brew on the horizon.We will discuss how the ad...

10 Apr 202553min

2025 Workplace Satisfaction Report

2025 Workplace Satisfaction Report

Craft Beer Professionals has partnered with Craft Beer Advisory Services to gather insights on workplace satisfaction trends across the brewing industry.Join us for a presentation of the data, an expl...

9 Apr 202543min

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