Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Episoder(472)

How Industry Partners are Using Technology to Make Your Life Easier

How Industry Partners are Using Technology to Make Your Life Easier

Running a brewery is tough. It requires a wide range of skills and a diverse cast of team members to achieve your goals. Luckily, in our industry, there are partners that aim to make your life easier....

24 Aug 20221h 1min

Transforming Your Brewery into a Destination

Transforming Your Brewery into a Destination

Join us for a conversation discussing how thinking outside the box can help transform your business from a brewery into a destination. We will discuss the value of unique partnerships, strategies for ...

13 Aug 202254min

CO2 Shortages: What Craft Breweries Need to Know

CO2 Shortages: What Craft Breweries Need to Know

Here in a panel discussion recorded for the Craft Beer Professionals, members of the gasworld editorial team discuss the current carbon dioxide (CO2) shortages across the US and provide the latest upd...

12 Aug 202235min

Loyalty Programs: Engaging More with Your Most Valuable Customers

Loyalty Programs: Engaging More with Your Most Valuable Customers

Join us for a conversation discussing how you can build deeper relationships with your most valuable customers through loyalty programs. We will discuss proven strategies, lessons learned, and action ...

10 Aug 202256min

CBP Stories - From Second Sips to All Imperials w/Colleen Quinn (Greater Good Imperial Brewing Co.)

CBP Stories - From Second Sips to All Imperials w/Colleen Quinn (Greater Good Imperial Brewing Co.)

CBP Stories showcase individual members who have an inspiring story to tell. Colleen Quinn is CEO of Greater Good Imperial Brewing Company. She’s built a career in craft that includes leading strateg...

4 Aug 202249min

Craft Beer Apprenticeship Program w/Jim Monahan (OBN Second Chance Initiative/Prison Break Brewery)

Craft Beer Apprenticeship Program w/Jim Monahan (OBN Second Chance Initiative/Prison Break Brewery)

Join us for a conversation with Jim Monahan, Founder of the OBN Second Chance Initiative/Prison Break Brewery. In this conversation, we will learn about the craft beer apprenticeship program, why it w...

28 Jul 202239min

Great Beer is Brewed on Good Floors w/Chris Klein (Cascade Floors)

Great Beer is Brewed on Good Floors w/Chris Klein (Cascade Floors)

Why having a durable floor not only saves you time while cleaning but it also saves you money on labor, cleaning and water. Concrete is very porous but a well installed floor coating will not allow an...

16 Jul 202221min

Making a Big Dill: Pickles + Partnership w/DESTIHL Brewing and SuckerPunch Gourmet

Making a Big Dill: Pickles + Partnership w/DESTIHL Brewing and SuckerPunch Gourmet

Award-winning brewery DESTIHL Brewing, and SuckerPunch Gourmet, makers of bolder pickles done differently, have teamed up for what is certain to be quite a big dill. Beginning June 28th the new Suck...

8 Jul 202236min

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