Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Episoder(471)

ANNOUNCEMENT: 2-Day Workshop | 3 Nightly Receptions | February 8-9, 2022 (in-person)

ANNOUNCEMENT: 2-Day Workshop | 3 Nightly Receptions | February 8-9, 2022 (in-person)

We are extremely excited to announce CBP Connects presented by Arryved POS - Norfolk, VA. 2-Day Workshop | 3 Nightly Receptions | Norfolk, Virginia February 8-9, 2022 For more information: https://cbp...

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Running a Brewery with Multiple Owners

Running a Brewery with Multiple Owners

In this conversation we will discuss the pros, cons, and overall experience of having multiple partners involved in owning a brewery. This conversation features: Josh Norris - Witchdoctor Brewing Co...

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How to Build a Trivia Night that Drives Loyal Customers and Recurring Revenue

How to Build a Trivia Night that Drives Loyal Customers and Recurring Revenue

[Industry Ambassador Episode] Trivia nights are one of the most popular forms of bar entertainment – and they can be one of the most lucrative, as well. But many owners and managers struggle to put t...

29 Jul 202133min

Industry Hour - Brewery Edition 7-27-21

Industry Hour - Brewery Edition 7-27-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Ca...

27 Jul 20211h 5min

CBP Stories - Marty Nachel, Beer Writer / Beer Judge / Beer Educator

CBP Stories - Marty Nachel, Beer Writer / Beer Judge / Beer Educator

CBP Stories showcase individual members who have an inspiring story to tell. Marty Nachel was born and raised in the Chicago area. His love for quality beer can be traced back to a long weekender to ...

22 Jul 20211h

Industry Hour 7-13-21

Industry Hour 7-13-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Erik...

13 Jul 20211h 1min

CBP Stories - Brewing for 25 Years with M. David Gonzalez (Lost Worlds Brewing Company)

CBP Stories - Brewing for 25 Years with M. David Gonzalez (Lost Worlds Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. M. David Gonzalez (DG) has been a professional brewer since 1996 and attended the prestigious Siebel Institute of Technolo...

30 Jun 20211h 1min

Creating Safer Spaces: Best Practices

Creating Safer Spaces: Best Practices

This conversation features: AJ Head - Safe Bars Amy Leesa - Fisher Phillips Law Firm (focus on Employment Law in the brewery space) Kyle Rheiner - Arthur Hall (Craft Beverage Insurance) www.CraftBee...

22 Jun 20211h 1min

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