Beyond "Great Beer": Establishing a Winning Brand Presence

Beyond "Great Beer": Establishing a Winning Brand Presence

It's no longer enough to use "good beer good atmosphere" as your marketing strategy. Craft breweries face a unique challenge as they grow - how to authentically convey their story and preserve their identity amidst expansion. This panel discussion will dive into the art of developing a genuine message that resonates with both loyal patrons and new audiences. We explore practical strategies for effectively communicating your brewery's narrative and ensure that it remains a compelling and integral part of your brand.


As your brewery evolves, maintaining authenticity becomes paramount. We discuss real-world examples and case studies, providing insights into how successful craft breweries have navigated this journey. From defining your core values to crafting a consistent message across various touchpoints, we cover the essential elements that contribute to preserving your brewery's identity.


Discover the power of storytelling in the context of craft brewing as a tool that goes beyond marketing and leaves a lasting impression. Learn how to adapt your message without compromising authenticity, fostering a connection that goes beyond the beer itself. Whether you're a seasoned craft brewer or a newcomer in the industry, this presentation offers actionable steps to ensure your brewery's story remains genuine and compelling as you continue to grow.


Moderator: Bryant Vander Weerd (Full Pour Media)


Panelists: Devin Quinn (Dogfish Head), Lauren Kayl (WeldWerks Brewing), Paul Verdu (Lake Louie Brewing)


Huge thanks to ABS Commercial, Beer Law Center, and Wipfli for all your support on our Spring Virtual Conference.


Join us in-person for CBP Connects in 2024

Half workshop, half networking

Portland, ME | June 10-12, 2024

Learn more at www.CBPConnects.com

Episoder(474)

Fall Reset: Small Fixes Now for a Smooth Holiday Season

Fall Reset: Small Fixes Now for a Smooth Holiday Season

The busy summer season often masks small inefficiencies that quietly drain time, money, and energy from your brewery. In this practical, no-fluff session, we’ll guide you through an essential “autumn ...

1 Des 202534min

Equity on Tap - Tools for Raising Capital and Structuring Your Exit

Equity on Tap - Tools for Raising Capital and Structuring Your Exit

This session will walk you through the key legal steps to build a business that’s ready for investment and eventually for sale. We will dive into the legal side of raising capital. From friends and fa...

29 Nov 202538min

From Brewer to Boss: Leadership Skills Brewed for You

From Brewer to Boss: Leadership Skills Brewed for You

Making great beer doesn’t automatically mean you’re ready to lead people—but in most breweries, that’s exactly what happens. Talented brewers, servers, and production crew get promoted into leadership...

26 Nov 202536min

How to Build a Brewery Budget You’ll Actually Use

How to Build a Brewery Budget You’ll Actually Use

Say goodbye to boring spreadsheets and hello to a budgeting process that actually works. In this workshop, we’ll show you how to create a practical, profit-driven brewery budget using real numbers, ea...

24 Nov 202557min

Craft Under Pressure: Strategic Marketing to Survive and Scale in Craft Beer

Craft Under Pressure: Strategic Marketing to Survive and Scale in Craft Beer

2024 saw more brewery closings than openings. Uncertainty is growing around rising costs and tariffs. Production is down. Consumers are looking for more diverse offerings, including non-alcoholic. Ind...

22 Nov 202558min

Marketing Rules for Every Beverage Product You Sell

Marketing Rules for Every Beverage Product You Sell

We know that you know beer! But what if you’re adding additional product categories? This presentation aims to give you a solid understanding of the rules and regulations around the advertising and ma...

19 Nov 202546min

How to Prepare for CBP Connects New Orleans

How to Prepare for CBP Connects New Orleans

CBP Connects New Orleans is almost here, happening December 8–10. Join us for a conversation with some of our event speakers and partners to hear what you can expect, why you should attend, and how it...

18 Nov 202526min

Streamlining Your Brewery: Lessons from Lawson’s Finest Liquids

Streamlining Your Brewery: Lessons from Lawson’s Finest Liquids

Breweries are under pressure—tight margins, unpredictable production, and old ways of managing inventory, compliance, and procurement that just aren’t cutting it anymore. In this session, we’ll explor...

17 Nov 202558min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
rss-politisk-preik
utbytte
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
lederpodden
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
liberal-halvtime
rss-sunn-okonomi
rss-pa-konto