
478: Why Hope Is a Strategy with Brad Pedersen of Pela and Lomi
Brad Pedersen says the best gifts come wrapped in ugly paper. And he’s seen some ugly paper. From going bankrupt three times to getting fired from his company after a merger, Pedersen has persevered through eras of defeat. Now, he’s helping lead two startups tackling our world’s greatest challenge–climate change. So, if you’re facing rock bottom in your business, Pedersen knows how you feel. In this episode, he’ll share how he emerged stronger through the darkest moments of his career. Listen to Nathan and Brad discuss: Why his childhood business was perfect How he got through bankruptcy three times Learning from his mistakes to form anti-goals The circle of control for founders The 40/70 decision-making principle Why AI won’t change human behavior Why starting over is a good thing The courage flywheel Why an airport delay led to Pela Creating a $9 million crowdfunding campaign for Lomi And much more advice on failure… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
22 Sep 202359min

477: Why Consistency Beats Recessions with Evan Goldberg of Oracle NetSuite
Evan Goldberg is the founder of the very first cloud software company, NetSuite. After his first failed attempt at a tech startup, he invested $2,000 into building a cloud accounting software that eventually transformed into the world's leading cloud-based business management software. Evan says his success in businesses through uncertain economic times and 25 years of tech evolution comes down to consistency. Listen to Nathan and Evan discuss: 1998: The craziest year of his life His relationship with Oracle founder Larry Ellison The importance of consistency of vision Why mergers are like marrying a cousin Hiring people that you want to have lunch with The tension of watching your competition Entering a niche vs. a major market The AI hype cycle Getting through uncertain economic seasons And much more founder advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
15 Sep 202352min

476: Design Slow to Go Fast with Phillip Fierlinger of Upstock
For over 25 years, Philip Fierlinger has created digital products and experiences that have set new design, business, and technology standards. He was embedded in the Silicon Valley community since it started, crossing paths with the people who created products synonymous with today. In 2006, he co-founded the ASX-listed online accounting platform Xero. Three years ago, he launched the food service marketplace Upstock, a B2B marketplace for the hospitality and food service industry. He shares his UX and design-thinking advice for early startup founders. Listen to Nathan and Philip discuss: Working at the most important startup nobody’s heard of Co-founding ASX-listed online accounting platform Xero How to get your first customers by validating your idea Early-stage startup UX design advice What it means to “go slow to go fast” Create your operating system by defining your values How Upstock is innovating in the dated food service industry Why launching Upstock during Covid-19 was perfect timing How to convince customers in an old-school industry Identifying the first signal that your business is working. Why New Zealand entrepreneurs are special And much more design thinking advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
8 Sep 202355min

475: TikTok Content Recipe for Founders with Talia Datt
Are you camera shy? Talia Datt says if you’re a founder, you need to be in front of the camera because it’s the most effective way to build an audience is on social channels like TikTok. In her new foundr course, she’ll teach how to make a social media content strategy that leads to growth and profits. Datt is the CEO and founder of The Social CliQ, a full-service digital marketing agency with a social media-first approach to online platforms. They leverage their group of 3,000 TikTok creators worldwide via their sister agency, The Content CliQ, to help plan, create, and execute, so founders can easily harness the fastest-growing social media platform in the world. Listen to Nathan and Talia discuss: Why engagement is more important than followers How to use low-barrier tools to scale your content How to drive sales through TikTok How to work with content creators Proactive and reactive content strategy Why the founder needs to be in front of the camera Why relatable content wins over aspirational And more TikTok trends and tools for founders… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
1 Sep 202357min

474: Why Market Uncertainty Is Good for Founders with Sebastian Siemiatkowski of Klarna
Sebastian Siemiatkowski says financial uncertainty is the best thing that can happen to you. Siemiatkowski is the CEO and co-founder of Klarna, the world’s biggest “buy now pay later” company, bringing consumers a low-cost and low-risk alternative to traditional high-cost credit. Sebastian came from humble beginnings and built Karna into a finance and banking industry disruptor that now has over 150 million users worldwide. Learn how he’s overcome negative public perception, co-founder breakups, and market lows to sustain Klarna’s influence in the industry. Listen to Nathan and Sebastian discuss: Starting a tech company with no coding skills Filling a gap of buy now pay for digital businesses Why profitability was their main focus early on Why financial success ruined his co-founder relationships What would he do differently with co-founders Why banking is the perfect industry to disrupt Dealing with negative public perception Why economic uncertainty is good for entrepreneurs And much more founder advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
25 Aug 202358min

473: From Internet Sensation to Category Contender with the Co-founders of HiSmile
In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want shortcuts, so they’ve remained bootstrapped since they started Hismile at ages 19 and 20. Hismile’s teeth-whitening kit has become an internet sensation, making the brand a favorite among influencers and celebrities. But the co-founders aren’t resting on success. They want to make Hismile a category champion and take on businesses with an extra century of experience. Listen to Nathan, Nik, and Alex discuss: Why living on the Gold Coast keeps them focused Growing up together and having a passion for competition Narrowing in on teeth whitening as a problem to solve Formulating their first product and its overnight success Bringing R&D in-house and shifting their business model Why character matters more than experience Taking on category giants like Colgate and Crest Why they have no plans to sell And much more product development advice... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
18 Aug 20231h 5min

472: Feel Worthy of Your Business with Amy Porterfield
Amy Porterfield’s first two years of starting her own business were brutal. She was burnt out, confused, and contemplating going back to her job working for Tony Robbins. 14 years later, her marketing business has earned more than $82 million in revenue, she’s served more than 50,000 students in her online courses, and her Online Marketing Made Easy Podcast receives over one million monthly downloads. Then she decided to write the book she wished she had after going off alone. In the New York Times bestselling book, Two Weeks Notice, Porterfield walks you through how to leave your 9 to 5 job and create a flourishing business. Listen to Nathan and Amy discuss: How to “unboss” yourself and build boundaries Why the death of an entrepreneur is starting from scratch Why your email list is the most important tool in your business Trending marketing tools like generative AI and DMs Overcoming the fear of leaving your job How she almost lost her business Why you need a high capacity for zero How she learned to feel worthy of success And much more entrepreneurial mindset advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazin
11 Aug 202349min

471: Why Entrepreneurs Will Benefit from AI with Linden Tibbets of IFTTT
Linden Tibbets believes that with each new tech wave, problems will arise for entrepreneurs to solve. He says the recent AI frenzy will create opportunities for startups, creators, and early-stage businesses to differentiate and scale faster. In 2010, Tibbets rode the wave of API technology by creating IFTTT (if now, then later), an online platform that empowers you to do more with your favorite apps and smart devices by helping them automate and integrate so they can work together seamlessly. IFTTT is used by the world’s biggest brands, Google, Discord, Slack, Dropbox, Alexa, Fitbit, Stripe, Ring, and even foundr. Listen to Nathan and Linden discuss: How he started IFTTT with design-centric thinking The emerging gap in entrepreneurship opportunities Using AI to reach more audiences How to start an AI business Leading a tech company in tough economic climates How to reuse tools to develop a new business idea Why you should work with people who care And much more AI and automation advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
4 Aug 20231h 9min