65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

Joanna Wiebe isn't someone that's focused on money, a statement that some of entrepreneurs would be horrified by. However what she is passionate about is words, the power of them, and their ability to inspire, convince, and persuade. It's this passion for writing that has led her to create one of the most premiere copywriting services in the world where her skill as a wordsmith is sought after by hundreds of businesses. She doesn't do this by making good copy, she does it by making GREAT copy. If you've ever wanted to learn how to separate yourself from the pack and have your voice get noticed then you need yourself some great copy. Which is why you'll absolutely love this episode where Joanna takes us through the ins and outs of how to make great copy, and how you can use it to convert like crazy. In this interview you will learn: The building blocks of what makes great copy How to use the power of words to instantly grab someone's interest, turn then into a friend, and make them a customer The power of using the right words, how to find out what your customers are saying and take advantage of it Why you the last thing you want to be is just like everyone else A full breakdown of how Foundr's own copy stacks up from the master! & much more!

Episoder(586)

415: Unplugging Fees and Amplifying Fans with Phil Hutcheon of Dice

415: Unplugging Fees and Amplifying Fans with Phil Hutcheon of Dice

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414: How BURST Oral Care Turned Dentists into Raving Fans with Cofounder Brittany Stewart

414: How BURST Oral Care Turned Dentists into Raving Fans with Cofounder Brittany Stewart

Brittany Stewart is the cofounder of BURST Oral Care, one of the fastest-growing ecommerce businesses in the United States. She met her cofounder, Hamish Khayat, through a mutual friend, and it was a ...

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413: How Shipt Founder Bill Smith is Serving a New Generation of Renters

413: How Shipt Founder Bill Smith is Serving a New Generation of Renters

Bill Smith asked for a briefcase on his 5th birthday, and it’s been all business since. After dropping out of school at age 16, Bill started, built, and sold 3 companies over the past 15 years. His la...

22 Jun 202253min

412: How Zeb Evans Faced Death and Built Clickup into Tech Disruptor

412: How Zeb Evans Faced Death and Built Clickup into Tech Disruptor

After multiple near-death experiences, Zeb Evans decided to build a business that was net positive on the world. However, he didn’t realize that a custom internal productivity tool would become the bu...

15 Jun 202249min

411: Dream and Data Fundraising with Marco Zappacosta of Thumbtack

411: Dream and Data Fundraising with Marco Zappacosta of Thumbtack

Marco Zappacosta's only professional job has been the cofounder and CEO of Thumbtack. Marco started the home services matchmaking website straight out of university with a dream to find a better solut...

9 Jun 202246min

410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

Nikhil Arora and Alejandro Velez started Back to the Roots by asking the same question in their business class–how can you grow mushrooms from used coffee grounds? So instead of taking their jobs in i...

1 Jun 202252min

409: Dying to Ego and Embracing Failure with Toni Ko of Bespoke Beauty Brands

409: Dying to Ego and Embracing Failure with Toni Ko of Bespoke Beauty Brands

Toni Ko's first beauty brand, NYX Cosmetics, made $4 million in year 1, and eventually exited to L'Oréal for $500 million. Craving a new purpose, she started a sunglasses business. It failed after 3.5...

25 Mai 202250min

408: How to Build Your Personal Brand DNA with Rory Vaden of Brand Builders Group

408: How to Build Your Personal Brand DNA with Rory Vaden of Brand Builders Group

Did you know that 74% of Americans say they are more likely to trust someone if they have an established personal brand? If you want to build a personal brand that will influence more people, this epi...

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