65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

Joanna Wiebe isn't someone that's focused on money, a statement that some of entrepreneurs would be horrified by. However what she is passionate about is words, the power of them, and their ability to inspire, convince, and persuade. It's this passion for writing that has led her to create one of the most premiere copywriting services in the world where her skill as a wordsmith is sought after by hundreds of businesses. She doesn't do this by making good copy, she does it by making GREAT copy. If you've ever wanted to learn how to separate yourself from the pack and have your voice get noticed then you need yourself some great copy. Which is why you'll absolutely love this episode where Joanna takes us through the ins and outs of how to make great copy, and how you can use it to convert like crazy. In this interview you will learn: The building blocks of what makes great copy How to use the power of words to instantly grab someone's interest, turn then into a friend, and make them a customer The power of using the right words, how to find out what your customers are saying and take advantage of it Why you the last thing you want to be is just like everyone else A full breakdown of how Foundr's own copy stacks up from the master! & much more!

Episoder(586)

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

Joe De Sena, like many of us, is a fitness fanatic. But his approach to fitness is a bit more...intense than most. De Sena used to participate in countless obstacle course races, Ironman events, and m...

18 Des 201931min

280: From Online Poker Affiliate to Referral Marketing Mogul: Ambassador’s Jeff Epstein Shares His Journey

280: From Online Poker Affiliate to Referral Marketing Mogul: Ambassador’s Jeff Epstein Shares His Journey

Jeff Epstein paid off his law school student loans in an unconventional way. When he and a couple of friends noticed the booming online poker sites in the mid 2000s, they created an affiliate company ...

10 Des 201948min

271: Fighting Food Waste and Growing Fast, With Ben Chesler of Imperfect Foods

271: Fighting Food Waste and Growing Fast, With Ben Chesler of Imperfect Foods

Ben Simon showed up at his college classmate Ben Chesler’s door with a giant, ugly sweet potato, plopped it down in front of him, and declared, “This is the future.” Chesler believed him. Simon had vi...

9 Okt 201944min

270: Using Licensing To Make Billions in Sales, With Beanstalk Co-Founder Michael Stone

270: Using Licensing To Make Billions in Sales, With Beanstalk Co-Founder Michael Stone

If you’ve ever bought a bottle of Jack Daniels BBQ sauce or Febreze kitty litter, you’ve seen Michael Stone’s powerful approach to brand licensing in action. This attorney-turned-entrepreneur pioneere...

1 Okt 201958min

267: How TOMS Founder Blake Mycoskie Blazed a Trail for Social Entrepreneurs

267: How TOMS Founder Blake Mycoskie Blazed a Trail for Social Entrepreneurs

Blake Mycoskie had a number of hits and misses as a young entrepreneur, but it was a trip to Argentina that inspired the idea that would become his mission—and end up having a huge impact on the busin...

10 Sep 201931min

263: From Food Writer to Digital Entrepreneur: Ed Levine’s Journey to Launching an Award-Winning Culinary Website

263: From Food Writer to Digital Entrepreneur: Ed Levine’s Journey to Launching an Award-Winning Culinary Website

In business, everyone wants to win. But sometimes it’s the people who refuse to lose who end up finding success. This is the mindset that food writer, author, and founder of the website Serious Eats c...

14 Aug 20191h

262: A Deep Dive Into What Makes or Breaks Habits, With Nir Eyal

262: A Deep Dive Into What Makes or Breaks Habits, With Nir Eyal

When Nir Eyal has a burning question (which he frequently does), he goes on the hunt for an insightful answer. That curiosity is what led Eyal to publish his first and wildly popular book, Hooked: How...

6 Aug 201948min

254: A Behind-The-Scenes Look at How Foundr CEO Nathan Chan Built A Global Brand

254: A Behind-The-Scenes Look at How Foundr CEO Nathan Chan Built A Global Brand

Success doesn’t happen overnight. This is something Foundr CEO Nathan Chan knows all too well. Before he started his business, Nathan was in a common predicament: he hated his job and he had no idea w...

12 Jun 20191h 12min

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