65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

Joanna Wiebe isn't someone that's focused on money, a statement that some of entrepreneurs would be horrified by. However what she is passionate about is words, the power of them, and their ability to inspire, convince, and persuade. It's this passion for writing that has led her to create one of the most premiere copywriting services in the world where her skill as a wordsmith is sought after by hundreds of businesses. She doesn't do this by making good copy, she does it by making GREAT copy. If you've ever wanted to learn how to separate yourself from the pack and have your voice get noticed then you need yourself some great copy. Which is why you'll absolutely love this episode where Joanna takes us through the ins and outs of how to make great copy, and how you can use it to convert like crazy. In this interview you will learn: The building blocks of what makes great copy How to use the power of words to instantly grab someone's interest, turn then into a friend, and make them a customer The power of using the right words, how to find out what your customers are saying and take advantage of it Why you the last thing you want to be is just like everyone else A full breakdown of how Foundr's own copy stacks up from the master! & much more!

Episoder(586)

253: How Refinery29 Defied Critics and Became a Digital Media Pioneer, With Co-Founders Christene Barberich and Piera Gelardi

253: How Refinery29 Defied Critics and Became a Digital Media Pioneer, With Co-Founders Christene Barberich and Piera Gelardi

“I think about how little we knew, but how—I believe—how courageous we were,” says Christene Barberich, reflecting on the early days of Refinery29. Before she and co-founder Piera Gelardi were the wom...

4 Jun 201949min

243: The 5 Traits That Help Founders Go From Dreamer to Doer, With Kim Perell of Amobee

243: The 5 Traits That Help Founders Go From Dreamer to Doer, With Kim Perell of Amobee

When Kim Perell landed a job at a hot new internet startup in 1998, she thought she had hit the jackpot. She loved her job and learned a lot, but when the dot-com bubble burst, the startup went bankru...

26 Mar 201946min

240: How to Use Excellent Customer Support to Stand Out in a Crowded Market, With Ross Paquette of Maropost

240: How to Use Excellent Customer Support to Stand Out in a Crowded Market, With Ross Paquette of Maropost

When Ross Andrew Paquette founded email service provider Maropost in 2011, he never expected it to take off. “The plan was to have 10 customers and maybe sit by the pool a little more often than not,”...

5 Mar 201953min

239: The Importance of Being Bold in Business, With Real Estate Mogul Dottie Herman

239: The Importance of Being Bold in Business, With Real Estate Mogul Dottie Herman

You don’t become the richest self-made woman in American real estate by playing it safe. Dottie Herman has proved time and time again that bold moves pay off. In the 1980s, in a maneuver that solidifi...

25 Feb 201943min

237: Find Your ‘Talk Trigger’ to Spark Powerful Word-of-Mouth, With Jay Baer of Convince & Convert

237: Find Your ‘Talk Trigger’ to Spark Powerful Word-of-Mouth, With Jay Baer of Convince & Convert

Jay Baer was born to be in business. As a seventh-generation entrepreneur, he always knew he’d start his own company one day. Over the years, his ventures have run the gamut—from an early internet com...

12 Feb 201954min

236: Bootstrapping a $300M Cinema Company, With Grant Petty of Blackmagic Design

236: Bootstrapping a $300M Cinema Company, With Grant Petty of Blackmagic Design

“I don’t think CEOs should be able to be CEOs if they can’t code,” says Grant Petty, founder and CEO of Blackmagic Design. That’s a bold statement, but Petty is a bold guy. Working as an engineer in t...

5 Feb 201958min

235: Sell Like Crazy: Psychology, Sales Funnels, and Paid Ads, With Sabri Suby of King Kong

235: Sell Like Crazy: Psychology, Sales Funnels, and Paid Ads, With Sabri Suby of King Kong

These days, Sabri Suby reigns supreme as the founder of King Kong, Australia’s fastest-growing digital marketing agency. But he’s come a long way since his first job, selling ink cartridges over the p...

30 Jan 201943min

232: Create a Company Culture That’s Healthy and Profitable, With David Heinemeier Hansson of Basecamp

232: Create a Company Culture That’s Healthy and Profitable, With David Heinemeier Hansson of Basecamp

Eighteen years ago, David Heinemeier Hansson was a college student sitting in his little apartment in Copenhagen when he stumbled across a blog post by 37signals (which would later become Basecamp), a...

10 Jan 20191h 2min

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