55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

In the 1990s, the FUBU brand was everywhere, including on the backs of A-List celebrities like Will Smith, Janet Jackson, and LL Cool J. Like most trends, it seemed to come out of nowhere. But in the case of FUBU, it sort of did. When Daymond John started the company with his longtime friends, they only had about 10 shirts. They’d sneak into a hip hop video set, put a shirt on one rapper, then take the shirt back and go do the same at another video set. “Before you knew it people started to think of us as a huge clothing company, when we literally still had 10 shirts in a basement,” says John, now a celebrity investor on the hit reality show Shark Tank. Daymond John’s talent for building hype didn’t hurt, but that was only the beginning. While today John can regularly be seen on TV in flawless suits, closing six-figure deals, the rise of his game-changing streetwear company was a tumultuous one. The branding icon gained his financial chops the hard way, with lots of stumbles, and a constant learning process that continues today. In this episode you will learn: Marketing hacks to grow your business The key components of what makes a successful business How to bring confidence to the table when negotiating The importance of education and mentorship How to build an unwavering drive to succeed & much more!

Episoder(585)

486: What AI Will NOT Replace in Business with Michael Fenech of SKUdrop

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485: How to Use AI to Source Products Faster and Better with Kian Golzari

485: How to Use AI to Source Products Faster and Better with Kian Golzari

Sourcing specialist Kian Golzari returns to the podcast to share how to use AI tools when sourcing and developing products. Golzari has sourced over 3,000 products, and his global clients include the ...

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484: Replicating Ecommerce Success Using AI with Tony Matusiak of Velocity

484: Replicating Ecommerce Success Using AI with Tony Matusiak of Velocity

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483: How to Interrupt an Audience with Shark Tank’s Sabri Suby

483: How to Interrupt an Audience with Shark Tank’s Sabri Suby

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482: TikTok’s Royal Family: The D’Amelios

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481: Find the Right Partners, Influencers, and Co-founders

481: Find the Right Partners, Influencers, and Co-founders

Today, instead of listening to one guest, you’re going to hear from multiple renowned founders about a specific challenge that we all face on our entrepreneurship journey. The guests will share their ...

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480: Co-Founders Formed on Friendship with Chris Savage and Brendan Schwartz of Wistia

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If you’re young and looking to start a business with a friend, here’s the pathway to do it successfully. Chris Savage and Brendan Schwartz were friends at Brown University when they began dreaming abo...

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479: These Founders Failed. Learn How They Bounced Back.

479: These Founders Failed. Learn How They Bounced Back.

Today, instead of listening to one guest, you’re going to hear from multiple renowned founders about a specific challenge that we all face on our entrepreneurship journey. The guests will share their ...

29 Sep 202349min

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