One is Greater than Zero

One is Greater than Zero

It baffles me to see how many people think they are bigger than they actually are.

People will ask me questions like "How do I get into the New York Times?" or "How do I get a meeting with that CEO?"

My reply? One is better than zero.

You need to be thinking about the steps it takes to actually get to the biggest places in the world. Before you get that meeting with Zuckerberg or Mark Cuban, or whoever you want to meet with, you need to have a lot of little meetings. You have to build up your cadence.

I've been on Conan. Ellen. The Today Show.

But I also did a thousand interviews that got one or nineteen or 137 views on YouTube. Max. Why did I do blog posts for so long that only had six readers? Why do I guest on shows with a smaller audience base than my own? Because I'm all about depth over width. I want to go deeper with my community. I want to give back to people who support me.

Even today, when I have more leverage than I did three years ago, I still live under the motto of one is greater than zero. To me, doing these interviews or guest posts is about the process of the work. Too many people are impatient and not willing to do that work. When you're still making the climb, when you haven't made your name known yet, you need to put in that work. I did those 119 and 137 view videos day in and day out. And I continue to.

You might make a video with 89 views. But one of those viewers could be a producer at CNN. Undervaluing just that one view is a huge mistake.

It's about having the humility. It's about not saying no. Even when you've made it. You're never too big. One is bigger than zero.

Episoder(3456)

High-End Wine, Bucket Lists, & Self-Confidence

High-End Wine, Bucket Lists, & Self-Confidence

#QOTD: Do you think that your culture (wherever you're located) has gotten soft? Do you think we should we have 7th place trophies?High-end wine is as much of a hoax as the art world is and as much of...

3 Des 201416min

Ignoring the Competition, Niche Marketing, & Swagger

Ignoring the Competition, Niche Marketing, & Swagger

#QOTD: How was your Thanksgiving? AND, what's your Jets vs. Dolphins prediction for tonight's game?I literally spend ZERO time focusing on my competition. I don't look to the right of me or the left o...

1 Des 201413min

How I Screwed Up My Uber Investment

How I Screwed Up My Uber Investment

#QOTD: What weaknesses of yours are you giving thanks for? And be honest. This will help you.Someone by the name of Tommy Mottola (look him up) once told me that he wouldn't try and sell anything unti...

26 Nov 201412min

Life Decisions & Getting Punched In The Face

Life Decisions & Getting Punched In The Face

#QOTD: What wine are you pairing with your Thanksgiving dinner?The biggest decision of my life? Deciding to finally focus on what felt right to me. At an early age I received an "F" on one of my Scien...

24 Nov 201413min

Retail, Super Bowl Ads, & Telemarketing

Retail, Super Bowl Ads, & Telemarketing

#QOTD: Watch this on video and guess how many almonds are in the jar next to me. Whoever guesses it right will be flown out to NYC to join me on a taping of the #AskGaryVee show!! It's funny to hear t...

19 Nov 201412min

The Thank You Economy & Snapchat Payments

The Thank You Economy & Snapchat Payments

#QOTD: What's the last app you downloaded? The humanization of business. Manners of Marketing. Thank You Economy. They're all same. Now that the Internet has allowed consumers to have more control, bu...

18 Nov 201410min

Rich Kids, Birthdays, and Anniversaries

Rich Kids, Birthdays, and Anniversaries

#QOTD: Just show me some love!! Everything trickles from the top. For a long time I used to talk about the "rich-kid syndrome" and how they didn't have it in them to hustle their way to building a sus...

13 Nov 20144min

Mistakes, Interviews, and Keynotes

Mistakes, Interviews, and Keynotes

As a teacher and any professional looking to expand their personal brand, my advice remains the same -- Cut out the crap, stop wasting time on non-important things, and hustle to build your brand.  If...

11 Nov 20148min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
utbytte
rss-sunn-okonomi
finansredaksjonen
morgenkaffen-med-finansavisen
lederpodden
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse
stormkast-med-valebrokk-stordalen
liberal-halvtime
arcticpodden