Emily Hund, "The Influencer Industry: The Quest for Authenticity on Social Media" (Princeton UP, 2023)

Emily Hund, "The Influencer Industry: The Quest for Authenticity on Social Media" (Princeton UP, 2023)

Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry: The Quest for Authenticity on Social Media (Princeton UP, 2023) tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/anthropology

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Episoder(1000)

Elana Resnick, "Refusing Sustainability: Race and Environmentalism in a Changing Europe" (Stanford UP, 2025)

Elana Resnick, "Refusing Sustainability: Race and Environmentalism in a Changing Europe" (Stanford UP, 2025)

Sustainability has become a touchstone for development worldwide, promising an antidote to environmental degradation and capitalism's excess: waste. Refusing Sustainability: Race and Environmentali...

19 Jul 41min

Recall This Book x The Caste Pod: a Crossover episode with Ajantha Subramanian

Recall This Book x The Caste Pod: a Crossover episode with Ajantha Subramanian

In the spirit of Hannah Arendt's natality principle (that new things are always and should always be being born, each one unique and endowed with limitless potential) we at RTB love it when a new podc...

16 Jul 1h

Cécile Bishop, "Forms of Blackness: Race and Visibility in the French-Speaking World" (Duke UP, 2026)

Cécile Bishop, "Forms of Blackness: Race and Visibility in the French-Speaking World" (Duke UP, 2026)

What does Blackness look like? In Forms of Blackness: Race and Visibility in the French-Speaking World (Duke University Press, 2026), Cécile Bishop argues that this seemingly simple question has no ...

11 Jul 54min

Meena Khandelwal, "Cookstove Chronicles: Social Life of a Women's Technology in India" (U Arizona Press, 2026)

Meena Khandelwal, "Cookstove Chronicles: Social Life of a Women's Technology in India" (U Arizona Press, 2026)

Stove improvers have been designing and promoting “clean” or “efficient” biomass cookstoves in India since the 1940s and have been frustrated to find their carefully engineered stoves abandoned in ...

8 Jul 1h 1min

Jay Szpilka, "BDSM Practices in Contemporary Poland: Barbed Wire Floggings, Rope Orgasms, and the Problem with Desire" (Palgrave Macmillan, 2025)

Jay Szpilka, "BDSM Practices in Contemporary Poland: Barbed Wire Floggings, Rope Orgasms, and the Problem with Desire" (Palgrave Macmillan, 2025)

In BDSM Practices in Poland: Barbed Wire Floggings, Rope Orgasms, and the Problem with Desire (Palgrave Macmillan, 2025), cultural anthropologist and cultural studies scholar Jay Szpilka analyzes th...

7 Jul 1h 8min

Arpan Roy, "Relative Strangers: Romani Kinship and Palestinian Difference" (U Toronto Press, 2025)

Arpan Roy, "Relative Strangers: Romani Kinship and Palestinian Difference" (U Toronto Press, 2025)

Examining how memory, intergenerational transmission, and kinship work together, Relative Strangers: Romani Kinship and Palestinian Difference (U Toronto Press, 2025) sheds light on Romani life in P...

1 Jul 54min

Chiara Formichi, "Domestic Nationalism: Muslim Women, Health, and Modernity in Indonesia" (Stanford UP, 2025)

Chiara Formichi, "Domestic Nationalism: Muslim Women, Health, and Modernity in Indonesia" (Stanford UP, 2025)

In her most recent publication, Domestic Nationalism: Muslim Women, Health, and Modernity in Indonesia (Stanford UP, 2025), Chiara Formichi argues that Muslim women in Java and Sumatra, from the late ...

30 Jun 1h 10min

Caste and Music with T.M. Krishna

Caste and Music with T.M. Krishna

This episode features a conversation with Carnatic vocalist, T.M. Krishna, who is also the author of two books on this musical tradition. We began with his first book’s account of the modernization of...

29 Jun 1h 9min

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