How to be a successful challenger - Adam Morgan
Uncensored CMO16 Des 2019

How to be a successful challenger - Adam Morgan

Adam is the founder of the eatbigfish consultancy and author of Eating The Big Fish which reached the Top100 books in the Amazon charts inspiring a whole generation of challenger brands in the process. Adam is a popular speaker and consults with brands all over the world on how to be a challenger. He has also written The Pirate Inside about building a challenger culture within your organisation and A Beautiful Constraint how to turn your limitations into advantages.

In this episode:

  • Why being No.2 is better
  • How he turned the anger of his project being shelved into a career-defining opportunity
  • Being turned down by Phil Knight and where the idea of a Challenger brand came from
  • The importance of over-commitment and being obsessed with execution
  • How Tony’s Chocolonely have become a truly challenger brand
  • How to be a pirate in the navy without getting fired
  • What you can learn from a catwalk show and how constraints can turn into your greatest advantage
  • The curse of data and how it leads us to a decline in creativity
  • The furtile zero and what to do with no budget
  • Adam shares his worst career moment
  • Why the meeting is never really the meeting and why the Japanese fall asleep in meetings
  • The one thing Adam has never told anyone before

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