How to be a successful challenger - Adam Morgan
Uncensored CMO16 Des 2019

How to be a successful challenger - Adam Morgan

Adam is the founder of the eatbigfish consultancy and author of Eating The Big Fish which reached the Top100 books in the Amazon charts inspiring a whole generation of challenger brands in the process. Adam is a popular speaker and consults with brands all over the world on how to be a challenger. He has also written The Pirate Inside about building a challenger culture within your organisation and A Beautiful Constraint how to turn your limitations into advantages.

In this episode:

  • Why being No.2 is better
  • How he turned the anger of his project being shelved into a career-defining opportunity
  • Being turned down by Phil Knight and where the idea of a Challenger brand came from
  • The importance of over-commitment and being obsessed with execution
  • How Tony’s Chocolonely have become a truly challenger brand
  • How to be a pirate in the navy without getting fired
  • What you can learn from a catwalk show and how constraints can turn into your greatest advantage
  • The curse of data and how it leads us to a decline in creativity
  • The furtile zero and what to do with no budget
  • Adam shares his worst career moment
  • Why the meeting is never really the meeting and why the Japanese fall asleep in meetings
  • The one thing Adam has never told anyone before

Follow me:

Contact me:

Adam Morgan:

Episoder(253)

Scott Galloway vs Rory Sutherland - is the era of brand over?

Scott Galloway vs Rory Sutherland - is the era of brand over?

In a world first, Scott Galloway and Rory Sutherland go head to head to talk about some of the biggest topics in marketing. They lock horns on Scott's controversial statement "the era of brand is dead...

30 Apr 202544min

Who killed Duo? How Duolingo built a brand on entertainment

Who killed Duo? How Duolingo built a brand on entertainment

Today, I’m joined by James Kuczynski, Creative Director at Duolingo, and Dan Salkey, Founding Partner at Small World, for a conversation on how to build truly entertaining brands.Fresh off their SXSW ...

23 Apr 202553min

Dan Ariely: the hidden forces that shape your customers' decisions

Dan Ariely: the hidden forces that shape your customers' decisions

In this episode, we deep dive into the irrational world of customer behaviour with legendary behavioural economist Dan Ariely. Dan reveals why we’re all predictably wrong, how tiny invisible cues can ...

16 Apr 20251h 19min

Rory Sutherland on why marketing is the answer to economic growth

Rory Sutherland on why marketing is the answer to economic growth

Rory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional perspective on the world’s bigge...

9 Apr 202551min

Prof G on AI eating itself, social media rage & the end of the CMO

Prof G on AI eating itself, social media rage & the end of the CMO

Scott Galloway (Prof G) has returned to the Uncensored CMO podcast for a second time, in a special live episode. Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof...

2 Apr 202557min

AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM

AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM

Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the hot topic in marketing today, AI...

31 Mar 202535min

Forbes guide to being an influential CMO - Seth Matlins

Forbes guide to being an influential CMO - Seth Matlins

Seth Matlins is the Managing Director of the Forbes Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO S...

26 Mar 202550min

Oreo’s playful positioning, bold innovation and brand partnerships - Eugenia Zalis

Oreo’s playful positioning, bold innovation and brand partnerships - Eugenia Zalis

Today Jon talks with Eugenia Zalis, CMO for one of the most iconic sweet brands in the world, Oreo. We talk about their "stay playful" positioning, incredible brand collaborations (with the likes of C...

19 Mar 202547min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
rss-politisk-preik
liberal-halvtime
rss-markedspuls-2
rss-sunn-okonomi
lederpodden
rss-pa-konto