A marketers guide to a squiggly career - Helen Tupper, Amazing If
Uncensored CMO7 Jun 2023

A marketers guide to a squiggly career - Helen Tupper, Amazing If

Work is fundamentally important to the quality of our lives and we are surrounded by more change and choice than ever before. Our careers have become far less predictable and increasingly 'squiggly'. In this episode I have a chat with Helen Tupper, co-founder of Amazing If and co-author of "The Squiggly Career: Ditch the Ladder, Discover Opportunity, Design Your Career".

Subscribe to the podcast on YouTube ->

Find out more about Helen:

What we covered in this episode:

  1. How Helen and Sarah started their business on napkin
  2. Why the career ladder is not necessarily the path to success
  3. 5 years of experimentation to develop the Squiggly business
  4. How Helen and Sarah went from starting The Squiggly Careers Podcast to 330 episodes
  5. How to create a growth flywheel for your brand or business - making content more useful
  6. Why creating something of huge value for free is the key to B2B growth - remaining relevant
  7. Trusting in reciprocity - why helping people authentically is so important for growth
  8. Why you shouldn't worry about your weaknesses
  9. The Squiggly Careers Book - The 5 Key Skills you need
  10. The importance of deliberately choosing what you want to be known for
  11. Your 2 week energy audit - How to discover your core skills and values
  12. Jon and Helen's 12 month career high and why it mattered
  13. Building high trust teams and emotional safety
  14. Less budget = happy teams
  15. Confidence Gremlins and limiting beliefs
  16. Teaching yourself to draw on the positive
  17. Learning how to fail.... and that this means for success
  18. The pressure pedestal - we are not all Simon Sinek!
  19. Jon's advice on presentation skills
  20. Networking Events - how to reframe the fear
  21. Fired? Redundant? How to get back into employment....fast!
  22. Why you should only share what you really care about
  23. How curious career conversations will set you up well in you next job
  24. Creating a constant flow of future job opportunities
  25. How to use your mobile phone contacts to find the perfect role
  26. Redefining the definition of progression
  27. Helen shares whom Squiggly Careers is for and whom it can help
  28. Helen's advice on crafting your best career story

Follow Jon:

Episoder(261)

Why we all need to slow down in 2026 - Emma Harris

Why we all need to slow down in 2026 - Emma Harris

Emma Harris spent a decade revolutionising Eurostar as its Marketing and Sales Director, leading the brand through years of success and navigating multiple crises. Now the Founder and Chief of Glow Lo...

22 Des 202542min

Mark Ritson's Top Marketing Moments of 2025

Mark Ritson's Top Marketing Moments of 2025

As has become a tradition, marketing professor Mark Ritson is back to break down his top 10 marketing moments of the year. We talk fighter brands, the president, Amazon's grannies, deepfakes, mergers ...

18 Des 202553min

Is AI killing SEO? Semrush Spotlight with Andrew Warden

Is AI killing SEO? Semrush Spotlight with Andrew Warden

Andrew Warden, CMO of Semrush, joins us to unpack how AI is reshaping search, and what it means for marketers heading into 2026. We discuss whether SEO is really “dead,” the biggest insights from Semr...

15 Des 202539min

Amazon Creative Masterclass with Jo Shoesmith Chief Creative Officer

Amazon Creative Masterclass with Jo Shoesmith Chief Creative Officer

Jo Shoesmith, Chief Creative Officer at Amazon, joins us for a second time to reveal how one of the world’s biggest brands continues to make advertising that connects emotionally and stands the test o...

10 Des 202541min

The secret to Duolingo's social success with Zaria Parvez - Semrush Spotlight

The secret to Duolingo's social success with Zaria Parvez - Semrush Spotlight

Zaria Parvez was the creative mastermind behind Duolingo's social media success, having joined the company in 2020 fresh out of University. 5 years later, and after 8 billion impressions, she's left f...

8 Des 202538min

Unilever Brand Building Masterclass with Esi Eggleston Bracey, CMO

Unilever Brand Building Masterclass with Esi Eggleston Bracey, CMO

Esi Eggleston Bracey is the Chief Marketing and Growth Officer of Unilever. Esi joined the company in 2018 and has served as President of Unilever USA and CEO of Personal Care in North America. Prior ...

3 Des 202546min

How Diageo’s Joint Venture will transform Ciroc & Lobos 1707 - Nick Tran

How Diageo’s Joint Venture will transform Ciroc & Lobos 1707 - Nick Tran

Nick Tran, is the CMO and President of First Round, leading Diageo’s new joint venture with Main Street Advisors to oversee two of the world’s most culturally driven spirits brands: Ciroc and Lobos 17...

26 Nov 202552min

Nils Leonard: Don’t Confuse S**t Ads For The Death Of Creativity

Nils Leonard: Don’t Confuse S**t Ads For The Death Of Creativity

Nils Leonard, Uncommon Studio's co-founder and Creative Director is back, and the mic is hotter than ever. We're tackling why Uncommon is pushing the boundaries of out of home, including the divisive ...

19 Nov 20251h

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
utbytte
rss-politisk-preik
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
rss-pa-konto
rss-sunn-okonomi
lederpodden
rss-investering-gjort-enkelt