The Meaning Behind the Madness: Understanding the Whys of Brewing

The Meaning Behind the Madness: Understanding the Whys of Brewing

Do this, do that. But why? Too often, teams follow instructions without understanding the reasons behind their tasks. Imagine if your head brewer suddenly left—would their assistant know how to create new recipes or troubleshoot unexpected challenges? This session emphasizes the importance of team members not only following standard operating procedures but also comprehending the underlying principles.


Join our panel of experts as they discuss effective strategies for educating, training, and building a knowledgeable team. Whether you’re in brewing, event planning, or any other industry role, you'll gain valuable insights on how to empower your team to think critically and independently.


Panelists:

  • Aaron Tellier (Replay Brewing)
  • M. David Gonzalez (Beer & Brewing Professional)
  • Tyler Forbes (Burzurk Brewing)


Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)


Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

San Diego, CA | December 10-12, 2024


Grab your spot now at https://cbpconnects.com/

Episoder(473)

Equity on Tap - Tools for Raising Capital and Structuring Your Exit

Equity on Tap - Tools for Raising Capital and Structuring Your Exit

This session will walk you through the key legal steps to build a business that’s ready for investment and eventually for sale. We will dive into the legal side of raising capital. From friends and fa...

29 Nov 202538min

From Brewer to Boss: Leadership Skills Brewed for You

From Brewer to Boss: Leadership Skills Brewed for You

Making great beer doesn’t automatically mean you’re ready to lead people—but in most breweries, that’s exactly what happens. Talented brewers, servers, and production crew get promoted into leadership...

26 Nov 202536min

How to Build a Brewery Budget You’ll Actually Use

How to Build a Brewery Budget You’ll Actually Use

Say goodbye to boring spreadsheets and hello to a budgeting process that actually works. In this workshop, we’ll show you how to create a practical, profit-driven brewery budget using real numbers, ea...

24 Nov 202557min

Craft Under Pressure: Strategic Marketing to Survive and Scale in Craft Beer

Craft Under Pressure: Strategic Marketing to Survive and Scale in Craft Beer

2024 saw more brewery closings than openings. Uncertainty is growing around rising costs and tariffs. Production is down. Consumers are looking for more diverse offerings, including non-alcoholic. Ind...

22 Nov 202558min

Marketing Rules for Every Beverage Product You Sell

Marketing Rules for Every Beverage Product You Sell

We know that you know beer! But what if you’re adding additional product categories? This presentation aims to give you a solid understanding of the rules and regulations around the advertising and ma...

19 Nov 202546min

How to Prepare for CBP Connects New Orleans

How to Prepare for CBP Connects New Orleans

CBP Connects New Orleans is almost here, happening December 8–10. Join us for a conversation with some of our event speakers and partners to hear what you can expect, why you should attend, and how it...

18 Nov 202526min

Streamlining Your Brewery: Lessons from Lawson’s Finest Liquids

Streamlining Your Brewery: Lessons from Lawson’s Finest Liquids

Breweries are under pressure—tight margins, unpredictable production, and old ways of managing inventory, compliance, and procurement that just aren’t cutting it anymore. In this session, we’ll explor...

17 Nov 202558min

Would You Do It Again? Stories and Takeaways

Would You Do It Again? Stories and Takeaways

Every big decision comes with lessons, some you are glad you learned and others you wish you could have avoided. In this panel, brewery owners and managers share the moves they have made, from expansi...

15 Nov 20251h

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