Advertising Attribution with Nathan Janos
Data Skeptic6 Jun 2014

Advertising Attribution with Nathan Janos

A conversation with Convertro's Nathan Janos about methodologies used to help advertisers understand the affect each of their marketing efforts (print, SEM, display, skywriting, etc.) contributes to their overall return.

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Episoder(601)

Streetlight Outage and Crime Rate Analysis with Zach Seeskin

Streetlight Outage and Crime Rate Analysis with Zach Seeskin

This episode features a discussion with statistics PhD student Zach Seeskin about a project he was involved in as part of the Eric and Wendy Schmidt Data Science for Social Good Summer Fellowship.  Th...

18 Jul 201433min

[MINI] Experimental Design

[MINI] Experimental Design

This episode loosely explores the topic of Experimental Design including hypothesis testing, the importance of statistical tests, and an everyday and business example.

11 Jul 201415min

The Right (big data) Tool for the Job with Jay Shankar

The Right (big data) Tool for the Job with Jay Shankar

In this week's episode, we discuss applied solutions to big data problem with big data engineer Jay Shankar.  The episode explores approaches and design philosophy to solving real world big data busin...

7 Jul 201449min

[MINI] Bayesian Updating

[MINI] Bayesian Updating

In this minisode, we discuss Bayesian Updating - the process by which one can calculate the most likely hypothesis might be true given one's older / prior belief and all new evidence.

27 Jun 201411min

Personalized Medicine with Niki Athanasiadou

Personalized Medicine with Niki Athanasiadou

In the second full length episode of the podcast, we discuss the current state of personalized medicine and the advancements in genetics that have made it possible.

20 Jun 201457min

[MINI] p-values

[MINI] p-values

In this mini, we discuss p-values and their use in hypothesis testing, in the context of an hypothetical experiment on plant flowering, and end with a reference to the Particle Fever documentary and h...

13 Jun 201416min

[MINI] type i / type ii errors

[MINI] type i / type ii errors

In this first mini-episode of the Data Skeptic Podcast, we define and discuss type i and type ii errors (a.k.a. false positives and false negatives).

30 Mai 201411min

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