Pre-Suasion: A Marketer's Way to Influence & Persuade, with Dr. Robert Cialdini

Pre-Suasion: A Marketer's Way to Influence & Persuade, with Dr. Robert Cialdini

Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. I’ve had a chat with the Grand master of influence and persuasion - Dr. Robert Cialdini Questions: Tell us about what you do, how did Pre-Suasion came about? What took you so long to write this prequel to Influence? What are privileged moments and how can marketers take full advantage of these? What types of marketing efforts and consumer product review are most successful? (Why should on-line photographs of fluffy clouds help sell furniture?) Should you try to prime people in your USP right at the top of your website? If so, is there a process to follow? In other words, if priming is so important, should it be the first thing they read when they hit your website? Why our perception of what is important can so easily be shifted, and how the US government used this to their advantage during the Iraq War Which triggers are most effective, from the verbal (there is a linguistic, not just musical, reason why ‘Like a Rolling Stone’ has been voted the greatest pop song of all time by some) to the physical (the layout of an examination hall can influence candidates’ results)? When looking for a job, what takeaways from Pre-Suasaion could you employ to incline your evaluators to be more favorable to your candidacy? Once you’ve got that job, what might you do to increase the chances that your boss will support an idea/initiative you want to be associated with? How attempts to persuade dishonestly backfire: why, for example, company employees encouraged to mislead customers often end up defrauding their own organisation? What are the pitfalls to avoid in the psychology of influence? Can’t we just be ourselves? Subscribe on iTunes: http://bit.ly/linkhumanspodcast Read the full article: http://linkhumans.com/podcast

Episoder(312)

New Research on Sustainability and Employer Branding, with Olivia Thompson of Link Humans

New Research on Sustainability and Employer Branding, with Olivia Thompson of Link Humans

We discuss our most recent research findings in ESG (Environmental, Social, and Governance) and why sustainability is so important for employer branding now and in the future. Our latest research on ESG: https://linkhumans.com/embracing-sustainability-employer-branding/ Olivia Thompson on LinkedIn: https://www.linkedin.com/in/olivia-thompson-a451b2189/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

22 Sep 202113min

How a Global Brand Changes Its EVP with Xavi Martinez Salcedo and Delfina Stabile, of Uber

How a Global Brand Changes Its EVP with Xavi Martinez Salcedo and Delfina Stabile, of Uber

When Uber found that salary was not the main driver for employee retention, they had to change their mission statement to better fit with a new EVP, employer brands, and values. Find out how they successfully made the shift in a large, global organization. Xavi Martínez Salcedo is the Head of Global Strategic Initiatives for Talent Acquisition, and Delfina Stabile is the Global Talent Attraction Manager at Uber. Xavi Martínez Salcedo on Twitter: https://twitter.com/futurexavi Delfina Stabile on LinkedIn: https://www.linkedin.com/in/delfinastabile Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

15 Sep 202127min

Working with Creative to Amplify Your Employer Brand, with Anthony Jones of Rockwell Automation

Working with Creative to Amplify Your Employer Brand, with Anthony Jones of Rockwell Automation

Working well with creative can make or break your employer branding efforts. We talk about what works, how to inspire your collaborators to think outside the box, and when to invest in upskilling your team. Anthony Jones is the Director of Talent Brand & Employee Experience at Rockwell Automation. Anthony Jones on Twitter: https://twitter.com/nthonymjones Anthony Jones on LinkedIn: https://www.linkedin.com/in/anthonymjones/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

25 Aug 202132min

How to Appeal to Hires Outside Your Industry, with Mayu Iwasaki and Lisa MacNeill of L’Oreal

How to Appeal to Hires Outside Your Industry, with Mayu Iwasaki and Lisa MacNeill of L’Oreal

With large, global brands, often the challenge is to show another side of you and get hires to see a place for themselves at your organization. There are a lot of advantages to being established but overcoming perceptions and assumptions can be a big hurdle. Mayu Iwasaki is the Global Product Manager for Candidate Experience and Employer Reputation, and Lisa MacNeill is the Global Employer Branding Manager at L’Oreal. Mayu Iwasaki on LinkedIn: https://www.linkedin.com/in/mayu-iwasaki-bb9ab497/ Lisa MacNeill on LinkedIn: https://www.linkedin.com/in/lisamacneill/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

11 Aug 202138min

What Top Tech Talent Values from Employers in a Post-Pandemic World, with Sarah Vedas of Intel

What Top Tech Talent Values from Employers in a Post-Pandemic World, with Sarah Vedas of Intel

Tech companies traditionally have offered a wide variety of perks to attract talent but coming out of the pandemic, employees are taking a second look at what an organization stands for and how works fits into their lives. Sarah Vedas is the Director of Employer Brand, Advocacy, and Social Marketing at Intel. Sarah Vedas on LinkedIn: https://www.linkedin.com/in/sarahvedas/ Follow Sarah on Twitter: https://twitter.com/sarahvedas Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

28 Jul 202125min

The Role Social Impact and Philanthropy Plays in Your EVP, with Olivia Khalili of PagerDuty

The Role Social Impact and Philanthropy Plays in Your EVP, with Olivia Khalili of PagerDuty

Social impact and philanthropy are becoming increasingly important when you’re trying to attract top talent. Olivia Khalili, VP of Global Social Impact and Philanthropy at PagerDuty explains how these programs are a vital component of their identity and culture. Olivia Khalili is the VP of Global Social Impact and Philanthropy at PagerDuty. Olivia Khalili on LinkedIn: https://www.linkedin.com/in/oliviak/ Follow Olivia on Twitter: https://twitter.com/okl Learn more about PagerDuty’s social impact programs: https://www.pagerduty.com/foundation/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

14 Jul 202129min

How Social Proof Is Key to Effective Employer Branding, with Erika Cote of Pegasystems

How Social Proof Is Key to Effective Employer Branding, with Erika Cote of Pegasystems

The best employer branding happens when you get employees to vouch for your business, and Erika from Pegasystems explains how they create an environment that helps generate social proof. Erika Cote is a Global Employer Brand Partner at Pegasystems. Erika Cote on LinkedIn: https://www.linkedin.com/in/erikacote/ Follow Pega Systems on Instagram: https://www.instagram.com/pegasystems/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

30 Jun 202128min

How to Lead with Your Values to Attract Diverse Talent Worldwide, with Jordan Deane of Spotify

How to Lead with Your Values to Attract Diverse Talent Worldwide, with Jordan Deane of Spotify

Spotify is a worldwide leader in music and audio entertainment, depending on a diverse team of creatives, engineers, data scientists, and more. Learn how they lead with their values to attract top international talent. Jordan Deane is Social Media & Digital Storytelling Specialist, Employer Branding, at Spotify. Jordan Deane on LinkedIn: https://www.linkedin.com/in/jordandeane/ Jobs at Spotify: https://spotifyjobs.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

16 Jun 202124min

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