Pre-Suasion: A Marketer's Way to Influence & Persuade, with Dr. Robert Cialdini

Pre-Suasion: A Marketer's Way to Influence & Persuade, with Dr. Robert Cialdini

Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. I’ve had a chat with the Grand master of influence and persuasion - Dr. Robert Cialdini Questions: Tell us about what you do, how did Pre-Suasion came about? What took you so long to write this prequel to Influence? What are privileged moments and how can marketers take full advantage of these? What types of marketing efforts and consumer product review are most successful? (Why should on-line photographs of fluffy clouds help sell furniture?) Should you try to prime people in your USP right at the top of your website? If so, is there a process to follow? In other words, if priming is so important, should it be the first thing they read when they hit your website? Why our perception of what is important can so easily be shifted, and how the US government used this to their advantage during the Iraq War Which triggers are most effective, from the verbal (there is a linguistic, not just musical, reason why ‘Like a Rolling Stone’ has been voted the greatest pop song of all time by some) to the physical (the layout of an examination hall can influence candidates’ results)? When looking for a job, what takeaways from Pre-Suasaion could you employ to incline your evaluators to be more favorable to your candidacy? Once you’ve got that job, what might you do to increase the chances that your boss will support an idea/initiative you want to be associated with? How attempts to persuade dishonestly backfire: why, for example, company employees encouraged to mislead customers often end up defrauding their own organisation? What are the pitfalls to avoid in the psychology of influence? Can’t we just be ourselves? Subscribe on iTunes: http://bit.ly/linkhumanspodcast Read the full article: http://linkhumans.com/podcast

Episoder(312)

How the Automotive Technology Space Is Attracting New Talent, with Joanna Babiarz of Aptiv

How the Automotive Technology Space Is Attracting New Talent, with Joanna Babiarz of Aptiv

Big changes in the automotive technology space have inspired a renewed focus on attracting tech talent and workplace diversity for this company’s employer brand leadership. Joanna Babiarz is Global Employer Branding Director at Aptiv. Joanna Babiarz on LinkedIn: https://www.linkedin.com/in/joannabucior Jobs at Aptiv: https://jobs.aptiv.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

2 Jun 202119min

Activating Employer Brand as a Science and Technology Company, with Chris Dinwiddy of Merck Group

Activating Employer Brand as a Science and Technology Company, with Chris Dinwiddy of Merck Group

Successful employer brand activation is all about thinking globally for this 352 year-old, progress-driven science and technology company. Chris Dinwiddy is Global Head of Employer Branding and Social Media Recruitment at Merck Group. *Note: This podcast was recorded prior to March 4, 2021 when Merck Group announced their Performance Materials business would be called Electronics. Chris Dinwiddy on LinkedIn: https://www.linkedin.com/in/chris-dinwiddy-7220711 Merck Group online: https://www.merckgroup.com (US) https://www.emdgroup.com Merck Group on LinkedIn: https://www.linkedin.com/company/merck-group/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

19 Mai 202123min

Attracting the Eyes of Tech Talent with Employer Brand, with Liz Gelb-O'Connor of ADP

Attracting the Eyes of Tech Talent with Employer Brand, with Liz Gelb-O'Connor of ADP

One leading HR services provider is attracting tech talent through some strategic employer brand tailored to catch the eyes of this in-demand demographic. Liz Gelb-O’Connor is VP, Global Head Employer Brand & Marketing at ADP. Liz Gelb-O’Connor on LinkedIn: https://www.linkedin.com/in/lizgelboconnor/ ADP’s Tech Careers site: https://tech.adp.com/ Jobs at ADP: https://jobs.adp.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

5 Mai 202129min

What's Your Brand's Je Ne Sais Quoi? with Jonathan Hehir of Talend

What's Your Brand's Je Ne Sais Quoi? with Jonathan Hehir of Talend

This tech company with French roots has a unique way of framing its EVP—or, as Talend says, its JNSQ, or "je ne sais quoi." Jonathan Hehir is Global People Marketing Manager at Talend. Jonathan Hehir on LinkedIn: https://www.linkedin.com/in/jonathanhehir Careers at Talend: https://www.talend.com/about-us/careers/ Follow @talend and the #teamtalend conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

21 Apr 202122min

Employer Brand at a Booming E-Commerce Company, with Kara Hendrick of Chewy

Employer Brand at a Booming E-Commerce Company, with Kara Hendrick of Chewy

This pet care brand is building an exceptional culture while growing rapidly, thanks in part to its successful employer brand strategy. Kara Hendrick is Senior Employer Brand Manager at Chewy. Kara Hendrick on LinkedIn: https://www.linkedin.com/in/karahendrick/ Kara on Twitter: http://twitter.com/karatweets Chewy online: https://www.chewy.com/ Follow @lifeatchewy on Instagram and Twitter. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

7 Apr 202123min

Leading Talent Acquisition at a Growing Manufacturing Brand, with Heidi Myers of Ball Corporation

Leading Talent Acquisition at a Growing Manufacturing Brand, with Heidi Myers of Ball Corporation

It’s been a big year at Ball Corporation, which just got its name on a local arena (Ball Arena) and launched a groundbreaking new product (the infinitely recyclable cup)—and an equally big year for its talent acquisition team. Heidi Myers is Director of Global Talent Acquisition at Ball Corporation. Heidi Myers on LinkedIn: https://www.linkedin.com/in/heidipiatt Careers at Ball: https://jobs.ball.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

24 Mar 202120min

What Makes a Software Company a Great Place to Work? with Price Peacock of VMware

What Makes a Software Company a Great Place to Work? with Price Peacock of VMware

Long before COVID-19 made working from home the norm, this software company was experimenting with remote work and exploring its impact on employer brand. Price Peacock is Global Employment Brand Manager at VMware. Price Peacock on LinkedIn: https://www.linkedin.com/in/pricepeacock/ Careers at VMware: https://careers.vmware.com/ Follow the #VMwareLife conversation on LinkedIn and Instagram. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

10 Mar 202140min

How a Tech Giant Does Employer Brand, with Mary Streetzel of Google

How a Tech Giant Does Employer Brand, with Mary Streetzel of Google

When your employer value proposition is to “build for everyone,” you need an employer brand strategy that centers on authenticity. Mary Streetzel is Head of Employer Brand at Google. Mary Streetzel on LinkedIn: https://www.linkedin.com/in/mary-m-streetzel-968a0418/ Careers at Google: https://careers.google.com Follow employer brand at Google on social media at @lifeatgoogle and @googlestudents. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

24 Feb 202128min

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