058 - How do Direct-to-Consumer Hearing Aids Compare to Traditional Devices? What Can We Learn from the Current Research?

058 - How do Direct-to-Consumer Hearing Aids Compare to Traditional Devices? What Can We Learn from the Current Research?

Even though OTC devices don’t exist yet as an FDA-regulated product category, direct-to-consumer hearing devices have existed for decades. In this week’s episode of This Week in Hearing Brian Taylor interviews Professor Sterling Sheffield of the University of Florida. Sterling has authored soon-to-be-published research comparing DTC devices to medical grade hearing aids. During the interview, Sterling also shares some results that may surprise you.

In addition to his studies in this area, Professor Sheffield provides valuable insights on how both hearing care professionals and consumers should approach an evolving hearing care market that includes OTC devices.

Be sure to subscribe to our YouTube channel for the latest episodes each week, and follow This Week in Hearing on LinkedIn and Twitter: https://www.linkedin.com/company/this-week-in-hearing/ https://twitter.com/WeekinHearing

Episoder(352)

320 - Exploring the H1 Hearing Buds: LXE’s Entry Into Earbud-Style OTC Hearing Aids

320 - Exploring the H1 Hearing Buds: LXE’s Entry Into Earbud-Style OTC Hearing Aids

A growing number of people are exploring hearing help earlier, and LXE Hearing believes there is a place for devices that bridge the gap between everyday earbuds and traditional hearing aids. In a det...

24 Nov 202528min

319 - Lineage and William Demant Invest Partner to Advance Cell Therapy for Hearing Loss

319 - Lineage and William Demant Invest Partner to Advance Cell Therapy for Hearing Loss

Can lost hearing cells be replaced? Lineage Cell Therapeutics CEO Brian Culley returns to discuss the company’s new collaboration with William Demant Invest. Together, they’re advancing ReSonance™ (AN...

17 Nov 202513min

318 - Understanding Hearing Loss Stigma — What New Research Reveals

318 - Understanding Hearing Loss Stigma — What New Research Reveals

Hearing loss stigma continues to be one of the biggest barriers to seeking help — even as awareness and technology improve. In this discussion, host Shari Eberts speaks with Dr. Katie Ekberg (Flinders...

12 Nov 202527min

317 - Phonak Infinio Ultra Hearing Aids Combine AI Sound and Easy Maintenance

317 - Phonak Infinio Ultra Hearing Aids Combine AI Sound and Easy Maintenance

At EUHA 2025, Phonak presented the latest advancements to its Infinio platform, including the Virto R Infinio custom rechargeable hearing aid and the new Infinio Sphere Ultra upgrade. In a discussion ...

6 Nov 202524min

316 - Oticon Zeal Hearing Aids Bring AI Sound Processing to a Compact In-the-Ear Design

316 - Oticon Zeal Hearing Aids Bring AI Sound Processing to a Compact In-the-Ear Design

At EUHA 2025, Oticon introduced its newest in-the-ear hearing aid, Oticon Zeal, bringing the company’s second-generation AI sound processing and BrainHearing™ technology to a smaller, ready-to-fit for...

5 Nov 202512min

315 - Exploring Starkey’s Omega AI Hearing Aids: A Conversation with CTO Achin Bhowmik

315 - Exploring Starkey’s Omega AI Hearing Aids: A Conversation with CTO Achin Bhowmik

Earlier this month, Starkey released its Omega AI hearing aid platform, and at EUHA 2025, Chief Technology Officer Achin Bhowmik discussed how the company’s latest generation builds on prior AI-driven...

31 Okt 202525min

314 - Aaron Small and Robin Gillon Talk Hearing Loss, Confidence, and the Power of Connection

314 - Aaron Small and Robin Gillon Talk Hearing Loss, Confidence, and the Power of Connection

Andrew Bellavia joined Phonak ambassadors — Olympian Aaron Small and pro skier Robin Gillon — on stage to share honest conversations about hearing loss, stigma, and the role technology plays in stayin...

30 Okt 202516min

313 - Rethinking Preschool Hearing Screening: An Evidence-Based Approach with Dr. James W. Hall

313 - Rethinking Preschool Hearing Screening: An Evidence-Based Approach with Dr. James W. Hall

Early detection of hearing loss shouldn’t stop at birth. In this episode, Dr. Bob Traynor speaks with Dr. James W. Hall III, an internationally recognized audiologist, educator, and author with more t...

24 Okt 202528min

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