(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

In this conversation, Dessire Ugarte, a digital marketer, discusses the basics of content marketing and the challenges faced by startups in this field. She emphasizes the importance of defining the target audience and creating content that addresses their specific needs. Dessi also highlights the role of storytelling in content marketing and the need to start small and gradually expand the target audience. The conversation concludes with a teaser for the next episode, which will focus on distribution strategies in content marketing. Takeaways
  • Content marketing is a marketing approach that involves creating and distributing valuable content to attract and retain a specific audience.
  • Start by defining the problem your product or project solves and communicate it clearly to your target audience.
  • Narrow down your target audience to a specific group or persona to create more focused and effective content.
  • Storytelling plays a crucial role in content marketing, helping to engage and connect with your audience.
  • Start small and gradually expand your target audience as you gain more clarity and resources.
Chapters 00:00 Introduction and Background 01:19 Defining Content Marketing 03:14 Changes in Content Marketing 06:52 Challenges in Content Marketing 08:20 Determining the Type of Content 12:02 The Importance of Storytelling 14:22 The Order of Defining What, Why, Who, and How 18:04 Defining the Target Audience 20:53 Narrowing the Focus of the Audience 26:21 Starting Small and Expanding 31:51 Recap and Teaser for Next Episode

Snowpal Products:

Episoder(414)

Where to focus your energies when building an MVP?

Where to focus your energies when building an MVP?

When you start out to build an MVP, or a new feature in an existing app, how you go about approaching the problem in the initial days or weeks will make a ton of difference.   #projectmanagement   Manage projects on https://snowpal.com. Keep it simple.

5 Feb 202210min

Are you sure the requirements are complete, and you understand them?

Are you sure the requirements are complete, and you understand them?

If your requirements aren't complete, there is a problem. Sounds obvious? It sure is but, unfortunately, this is one of those recurring issues in Software Development that happens all too often and before you know it, your team is developing software to a specification that is not even close to being complete. #projectmanagement Manage your projects on https://snowpal.com. Keep it simple.

13 Jan 20226min

Microservices: Always the best option?

Microservices: Always the best option?

A Microservices-based architecture is a desirable one. Sure. But, is it the best solution always? #projectmanagement Manage your projects on https://snowpal.com. Keep it simple.

13 Jan 20228min

A few things to consider while using private methods

A few things to consider while using private methods

Private methods should be used as much as possible (to improve maintainability amongst other things) but not all private methods are created equal.  #projectmanagement Manage your projects on https://snowpal.com. Keep it simple.

13 Jan 20228min

Found the gem, module or library that does what you are looking for and want to use it? Not so fast!

Found the gem, module or library that does what you are looking for and want to use it? Not so fast!

Before using a new Ruby gem, an NPM module or a dependent 3rd party library, you need to check a few things at the very minimum. #projectmanagement Manage your projects on https://snowpal.com. Keep it simple.

12 Jan 20228min

(Part 2) What you do repeatedly, it better be efficient (certainly more efficient than the items you do less frequently)

(Part 2) What you do repeatedly, it better be efficient (certainly more efficient than the items you do less frequently)

(Part 2) "Every drop makes an ocean". Keep an eye on things you do repeatedly regardless of the *tiny* amount of time they take. It all adds up in the end. #projectmanagement Manage your projects on https://snowpal.com. Keep it simple.

12 Jan 20222min

(Part 1) What you do repeatedly, it better be efficient (certainly more efficient than the items you do less frequently)

(Part 1) What you do repeatedly, it better be efficient (certainly more efficient than the items you do less frequently)

(Part 1) "Every drop makes an ocean". Keep an eye on things you do repeatedly regardless of the *tiny* amount of time they take. It all adds up in the end. #projectmanagement Manage your projects on https://snowpal.com. Keep it simple.

12 Jan 20226min

Restaurant Web App #1: How does learning a bit of software in the context of food sound to you? :)

Restaurant Web App #1: How does learning a bit of software in the context of food sound to you? :)

If it sounds appealing, let's build a Web App. And let's do it while dining in a nice restaurant :)  #projectmanagement Manage your projects on https://snowpal.com. Keep it simple.

19 Nov 202135min

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