(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

In this conversation, Dessire Ugarte, a digital marketer, discusses the basics of content marketing and the challenges faced by startups in this field. She emphasizes the importance of defining the target audience and creating content that addresses their specific needs. Dessi also highlights the role of storytelling in content marketing and the need to start small and gradually expand the target audience. The conversation concludes with a teaser for the next episode, which will focus on distribution strategies in content marketing. Takeaways
  • Content marketing is a marketing approach that involves creating and distributing valuable content to attract and retain a specific audience.
  • Start by defining the problem your product or project solves and communicate it clearly to your target audience.
  • Narrow down your target audience to a specific group or persona to create more focused and effective content.
  • Storytelling plays a crucial role in content marketing, helping to engage and connect with your audience.
  • Start small and gradually expand your target audience as you gain more clarity and resources.
Chapters 00:00 Introduction and Background 01:19 Defining Content Marketing 03:14 Changes in Content Marketing 06:52 Challenges in Content Marketing 08:20 Determining the Type of Content 12:02 The Importance of Storytelling 14:22 The Order of Defining What, Why, Who, and How 18:04 Defining the Target Audience 20:53 Narrowing the Focus of the Audience 26:21 Starting Small and Expanding 31:51 Recap and Teaser for Next Episode

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When implementing Apple Sign In on your web application, keep this in mind

When implementing Apple Sign In on your web application, keep this in mind

It is likely you support more than one domain and/or sub-domain for your web application. And if that were to be the case and you are implementing support for Apple Sign In, there's at least one more thing you want to keep in mind. Manage your projects on https://snowpal.com!

3 Mai 20211min

Wondering what that one feature is which will make all the difference?

Wondering what that one feature is which will make all the difference?

Well, how we wish we all knew that! I've seen that despite all the research and competitive analysis you may want to (and have to) do, the age old adage that more is better might still hold good.

29 Apr 20211min

Do more of what think you do not like. Sounds weird?

Do more of what think you do not like. Sounds weird?

When we like something, we will naturally find a way to do more of that (as we should). When we do not like something, we tend to shy away from it. Also, natural, but is there another way to go about it?   Manage Projects on https://snowpal.com!

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Are you spending a little too much time finding the "right" technology?

Are you spending a little too much time finding the "right" technology?

When you are building a new app, or an API layer, and you find yourself in a position (or a role) where you are having to make a decision on the "best" choice of technology, it can be a tad overwhelming. Here's one way to do it.   Manage Projects on https://snowpal.com!

27 Apr 20211min

While it is completely natural to look for help online, do not expect solutions to be handed to you on a silver platter!

While it is completely natural to look for help online, do not expect solutions to be handed to you on a silver platter!

Every problem is unique even when it is not. So, while it is not just natural but also prudent to look for help online from the larger community when you are stuck and need some guidance, I find that too often developers look for solutions to be handed to them on a silver platter. That's not going to happen!   Manage Projects on https://snowpal.com!

26 Apr 20211min

Attention to Details is always important but more so when you are doing UI/UX work

Attention to Details is always important but more so when you are doing UI/UX work

## Attention to Detail We all recognize the fact the pixel pushing is time consuming, and if you are a smallish team trying to move mountains, it could be a bit of a pain as it consumes a lot of time.  But, one thing is for certain. You are going to save time (and a lot of it) if you did it right the first time around rather than add TODOs in the code to revisit them later.  We've made a number of UI/UX enhancements to our Web Platform, and we hope to deploy them this weekend. Check them out on https://snowpal.com! Managing projects should be quick, simple and fun. Not complex, boring or overwhelming!

9 Apr 20211min

How much should the past drive the future?

How much should the past drive the future?

One school of thought is if you've done a certain way a certain way in the past and it worked, there's no good reason to change it. Another school of thought is that one should always question how we may have approached a certain problem in the past and continually look for ways to improve it. While I don't know if one is better than the other, I know where I stand! Manage your projects on https://snowpal.com!

7 Apr 20211min

Integrated Development Environments (or IDEs): How important are they?

Integrated Development Environments (or IDEs): How important are they?

IDEs play a huge role in not just our productivity as developers but also our happiness levels (given the amount of time we literally spend using them). What can I say about them in under 100 seconds that you may not already know? :)   Manage your projects on https://snowpal.com.

6 Apr 20211min

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